Tag: marketing partner
4 Marketing Partner Best Practices: How Does Yours Stack Up?
As a former market research consultant, head of product management, and having worked with hundreds of clients that have been underserved by their so-called marketing “partner” over the past 18 years, I know what ineffective marketing looks like and how much it can hold you back.
How well does your marketing partner stack up with the following?
1. Being a True Marketing Partner vs. a Vendor
Does your marketing company regularly bring you new lead-generation and thought-leadership ideas? Do they meet with you regularly and provide monthly reporting? Can they provide useful guidance beyond marketing?
2. Thinking Strategically vs. Opportunistically
Does your marketing company develop a comprehensive marketing plan for you every year that identifies the right combination of digital marketing,
… Continue Reading >>How Effective B2B Marketing Increases Business Value
If you’re a business owner, you don’t need to hear that you need a marketing plan.
What you may not know or not had a reason to believe until now: if your marketing strategy is developed by people that understand your business and executed effectively, marketing can take you much farther than even the best salespeople – though marketing is meant to align with the sales team and make selling easier. The result: maximum business value when it comes time to sell or pass your business on to the next generation of owners.
Marketing is a way to increase the value of your business – often more so than your sales team,
… Continue Reading >>Clutch Names Innovaxis One of Chicago’s “Game-Changing” Digital Marketing Agencies
Many companies claim to offer “digital marketing services.” And there is no shortage of vendors who can build you a website. But few can offer the level of strategy, services, technology and specialization provided by the B2B marketing specialists at Innovaxis Marketing.
That’s not just our business proposition. That’s the feedback from our clients, and while we’d rather show you than brag about it, we’re proud to acknowledge a bit of recognition we’ve received from a leading customer review platform.
“…boosted inbound leads from zero to over 2,000.”
-Financial Services company
Since 2007, Innovaxis has been helping B2B clients achieve double-digit growth with marketing services and strategies built around a deep understanding of the solutions they bring to their clients.
… Continue Reading >>2023 B2B Marketing Strategy: 3 Things to Look for in a Partner
With a new year around the corner, you may be tempted to experiment with marketing strategies you’ve read about online or cherry-pick some new marketing technology in an effort to start the year off right.
Every year, a flood of shiny new marketing products, strategies and services promising exponential growth hits the market. But without a trusted advisor or thoughtful strategy, it’s hard to know which way to go.
If you’ve decided to look for a B2B marketing partner to help you navigate this process, the challenge can seem just as daunting as going it alone. Should you turn to a web designer for a redesign? Hire a freelance writer to helm your blog?
… Continue Reading >>