Learn how to resonate powerfully with prospects so you can convert more website visitors into sales by super-charging your messaging with storytelling
You probably know that leading with products and services, features and benefits doesn’t resonate with prospects, but why? The answer: you’re talking about you and not them. You’re not connecting the dots for them because you’re not talking about their problems and how you can solve them – and not just with products and services but with your people and processes, steeped in experience.
This is why Innovaxis developed the Brand Story Workshop: it’s a way communicate your value to prospects in the form of a story where they are the hero and you serve as their guide to achieve success and avoid failure.
The B2B brand storytelling workshop was inspired by Joseph Campbell’s The Hero’s Journey and Donald Miller’s Building a StoryBrand.
What You Get
Most companies make the same mistake: they lead with products and services, features and benefits instead of focusing on the problems of their target markets and how they solve them. This is your value.
In a brand story context, the mistake is making themselves the hero of their prospects’ story. When you just talk about yourself, you lose your audience. This is why this traditional marketing messaging fails to resonate and generate leads.
Traditional branding efforts don’t help because they are primarily a design exercise (style) without messaging that resonates with prospects (substance).
Brand Storytelling Process
Our B2B Brand Storytelling Workshop will turn this situation around for you in three simple steps:
- Circulation of our brand story worksheet to your team
- Brand story workshop conducted in person or by phone (typically 2-3 hours)
- Brand story worksheet finalization with recommendations for implementation on your website, across your 4 Ps of Marketing and in your proposals (typically 10-15 pages)
Once reviewed and prioritized by you, the recommendations from the B2B Brand Story Workshop—especially in conjunction with our B2B Marketing Audit—will become your new marketing plan. If implemented by us, this plan becomes your custom marketing program.
Request a B2B Brand Storytelling Workshop
Brand Story Implementation Examples
The biggest test of an effectively implemented brand story process is how the home page turns out. Below are before and after examples of how Innovaxis developed the brand story of a client and applied it to their home page – the end result often looks like a web redesign project without your having to spend $30,000+ over six months (these efforts typically take about two months):
