Learn how to convert more website visitors and other prospects into sales by super-charging your messaging
Our Brand Story Workshop surfaces your brand story based on a process inspired by Joseph Campbell’s The Hero’s Journey and Donald Miller’s Building a StoryBrand.
What You Get
Most companies make the same mistake: they lead with their solutions, features and benefits instead of focusing on the problems of their target markets and how they solve them.
In a brand story context, the mistake is making themselves the hero of their prospects’ story. When you just talk about yourself, you lose your audience. This is why this traditional marketing messaging fails to resonate and generate leads.
Traditional branding efforts don’t help because they are primarily a design exercise (style) without messaging that resonates with prospects (substance).
Brand Story Workshop Process
Our B2B Brand Story Workshop will turn this situation around for you in three simple steps:
- Circulation of our brand story worksheet to your team
- Brand story workshop conducted in person or by phone (typically 2-3 hours)
- Brand story worksheet finalization with recommendations for implementation on your website, across your 4 Ps of Marketing and in your proposals (typically 10-15 pages)
Once reviewed and prioritized by you, the recommendations from the B2B Brand Story Workshop—especially in conjunction with our B2B Marketing Audit—will become your new marketing plan. If implemented by us, this plan becomes your customized B2B Ignite Program.