Learn how to convert more website visitors and other prospects into sales by super-charging your messaging with storytelling
What You Get
Most companies make the same mistake: they lead with products and services, features and benefits instead of focusing on the problems of their target markets and how they solve them. This is your value.
In a brand story context, the mistake is making themselves the hero of their prospects’ story. When you just talk about yourself, you lose your audience. This is why this traditional marketing messaging fails to resonate and generate leads.
Traditional branding efforts don’t help because they are primarily a design exercise (style) without messaging that resonates with prospects (substance).
Brand Storytelling Process
Our B2B Brand Storytelling Workshop will turn this situation around for you in three simple steps:
- Circulation of our brand story worksheet to your team
- Brand story workshop conducted in person or by phone (typically 2-3 hours)
- Brand story worksheet finalization with recommendations for implementation on your website, across your 4 Ps of Marketing and in your proposals (typically 10-15 pages)
Once reviewed and prioritized by you, the recommendations from the B2B Brand Story Workshop—especially in conjunction with our B2B Marketing Audit—will become your new marketing plan. If implemented by us, this plan becomes your custom marketing program.
Brand Story Implementation Examples
The biggest test of an effectively implemented brand story process is how the home page turns out. Below are before and after examples of how Innovaxis developed the brand story of a client and applied it to their home page – the end result often looks like a web redesign project without your having to spend $30,000+ over six months (these efforts typically take about two months):