Nonprofit Marketing Service | Innovaxis Marketing Agency

Increase awareness of your nonprofit’s mission, boost fundraising, connect with prospective volunteers, and achieve other marketing goals with a blend of nonprofit marketing services.

Innovaxis marketing services are tailored to the unique challenges and needs of the nonprofit world, helping you to increase your impact and return on mission (ROM).

Create

Create awareness of your cause through services that define your mission, polish your brand, and help you reach the audience you serve.

Engage

Engage donors, clients and volunteers with the right blend of marketing strategies and tools that help leverage existing resources for higher ROM.

Grow

Expand your reach – and impact – by promoting your cause and services with a balance of website development, SEO, email marketing, and more.

Some of Our Nonprofit Clients

What’s Included in Nonprofit Marketing Services?

What’s Your Return on Mission (ROM)?

Return on investment (ROI) is a common term across industries, but when it comes to marketing services for nonprofits, it’s the return on mission that we care about.

As a 501(c)(3) organization, your goals revolve around your mission – and success is measured by metrics of impact, reach, and efficacy, rather than revenue.

Nonprofit marketing helps to hone your branding and mission statement to better communicate with donors, clients and volunteers.

Full-Service Marketing for the Price of a Single, Entry-Level Employee

Many nonprofits run lean to maintain the focus of funding on the clients they serve. As a result, some organizations cannot reach their full marketing potential.

Innovaxis offers holistic marketing services from a team of over 25 experienced people for less than the cost of a single, entry-level employee. With a suite of digital tools and services, we can bring your fundraising, outreach, and branding to life, helping you to achieve goals, high ROM, and more – all within budget.

Start with an Audit

Not sure where to start? Innovaxis offers a full marketing audit to determine what’s working – and what isn’t – for your organization’s marketing. We will assess everything from your web presence to your content, SEO, and more.

Frequently Asked Questions

Why doesn’t my professionally designed website generate good leads?

Even the most beautifully designed website can’t drive lead generation without the right content strategy, centered around a clear understanding of the needs and problems of your target market (i.e. brand story) and optimized for search to reflect the solutions they are searching for. Without that, you can waste a lot of time and energy on what are essentially random acts of marketing.

How important is brand storytelling for lead generation?

Brand storytelling is a powerful tool for connecting with your target market and a commonly missed opportunity to communicate the value of your goods and services to your audience. It’s built around understanding their challenges and your role in solving them, positioning your prospects as the hero of their story and you as their guide.

What’s the best way to track ROI from digital marketing efforts?

Simply asking, “How did you hear about us?” during calls and on website forms will help you attribute what generates leads and sales. Once you calculate how much sales is attributable to marketing and divide by the amount of that marketing investment, you will have your marketing ROI calculation. Learn more with the Innovaxis marketing ROI calculator.

Nonprofit Marketing Consulting & Agency Services