Google Ads & PPC Campaigns | Innovaxis B2B Marketing Agency

B2B Pay-per-Click (PPC) Service

Google Ads Certified

Do you want to generate leads and e-commerce sales by using Google Ads, Microsoft Ads, LinkedIn Ads, or other pay-per-click (PPC) campaigns? If so, would you like to launch new campaigns or increase conversions on existing campaigns?

Either way, Innovaxis clients have seen tremendous sales growth attributed to their PPC campaigns for over 15 years by leveraging our PPC philosophy, ability to quickly understand their prospects’ needs, and a unique pricing model. Innovaxis clients appreciate having new campaigns set up and generating conversions quickly, as well as seeing 30% or more conversions for the same or less spend with existing campaigns.

Get More for Less

Our mission is to help you generate the most amount of conversions and sales for the least amount of spend. Other agencies charge based on how much you spend, so they have an ingrained incentive for you to spend more—whether you get more or not. Additionally, they may be familiar with Google Ads, but how much time do they dedicate to learning about your business, solutions, and the needs of your prospects?

The keys to achieving this is for your campaigns to be set up and closely monitored by people with deep experience with these platforms and a strong understanding of your business, served markets, the problems you solve for them, and the most relevant, highest intent keywords they search for – this now includes what search prompts they use in ChatGPT, other large language models, and other forms of AI search. Otherwise, it’s easy to spend a lot of money on PPC and get some conversions at a high cost or nothing at all.

Why Smart Can Be Dumb

In most cases, running automated or “Smart” campaigns is a seductive concept: just give the platform access to your credit card and let them automate everything – you’ll save time and sit back as the leads roll in! We’ve rarely seen this approach work, especially in B2B markets, because no algorithm can generate brand story content that will resonate with each market you serve. This is also why we rarely accept Google recommendations to automate various aspects of these campaigns that are parroted by a revolving door of Google reps.

Request a Google Ads audit to learn how you can get more for less

How We Work

Deep Experience: our digital marketing team is Google Ads Certified and have also worked with Bing Ads, LinkedIn Ads and a few other PPC platforms
Get the Most Lead Gen & Sales for the Least Spend: our experience with PPC and your business translates into knowing what works the best, what traps to avoid, and when to experiment
Getting Your Feedback & Course Correction: we review your PPC campaigns as part of our bi-weekly meetings with you to review key performance metrics, see how your conversions are turning into leads and sales, recommend enhancements, and make campaign improvements on a continuous basis

The Innovaxis PPC Process

Keyword Research: we apply the keyword research conducted as part of our search engine optimization (SEO) service, and focus on the most relevant, highest intent keywords
Campaign Development: we set up the ideal combination of display and search ads that will maximize lead generation and e-commerce sales based on your budget; this includes creating the ad copy (copywriting is critically important and needs to align with your brand story), incorporating graphics, and developing sitelink extensions
Launch & Updates: it’s critical to monitor new campaigns on a daily basis up to a month following launch; PPC campaigns start in learning mode so bid and other adjustments are often needed
Ongoing Monitoring: we monitor your campaigns on a daily basis and then weekly once less adjustments are needed; after two months, we start to evaluate the strength of each part of a campaign (different headlines, descriptions, extensions, etc.), recommend changes to you, and implement what is agreed upon

Google Ads & PPC Audit

If you’re running some combination of Google, Bing, LinkedIn, or any other PPC advertising (e.g. Facebook, Thomas.net, Multiview, etc.), we can audit your campaigns to determine how you can get more out of your ad spend by confirming what is working, identifying problems and how they can be fixed, and recommending more ways to get more out of your campaigns. We can also do the same for all of your marketing efforts.

Frequently Asked Questions

Why doesn’t my professionally designed website generate good leads?

Even the most beautifully designed website can’t drive lead generation without the right content strategy, centered around a clear understanding of the needs and problems of your target market (i.e. brand story) and optimized for search to reflect the solutions they are searching for. Without that, you can waste a lot of time and energy on what are essentially random acts of marketing.

How important is brand storytelling for lead generation?

Brand storytelling is a powerful tool for connecting with your target market and a commonly missed opportunity to communicate the value of your goods and services to your audience. It’s built around understanding their challenges and your role in solving them, positioning your prospects as the hero of their story and you as their guide.

What’s the best way to track ROI from digital marketing efforts?

Simply asking, “How did you hear about us?” during calls and on website forms will help you attribute what generates leads and sales. Once you calculate how much sales is attributable to marketing and divide by the amount of that marketing investment, you will have your marketing ROI calculation. Learn more with the Innovaxis marketing ROI calculator.

Capability Statement

Google Ads & Other PPC Campaigns