B2B Marketing Resources

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E-Book
Marketing Fail E-Book
Case Study
BPO and ECM Provider Case Study
Guide
Marketing Partner Guide
Case Study
Work Uniform Provider Case Study

B2B Marketing that Drives Sales

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Innovaxis Insights

What Business Owners Should Know about Effective B2B Marketing
  • Sep

  • 25

  • 2023

What Business Owners Should Know about Effective B2B Marketing

Q&A with Innovaxis Founder and President Sean Parnell Q. What made you decide to make B2B marketing the focus of Innovaxis? When I started in 1996 for a market research and consulting firm, all o...

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Marketing for Distributors: 3 Examples of 40% Revenue Growth
  • Aug

  • 18

  • 2023

Marketing for Distributors: 3 Examples of 40% Revenue Growth

Some of the most successful distributors and rep firms work closely with their customers in a consultative relationship built on expertise and trust. That kind of credibility can deliver a steady flo...

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How to Increase Demand, Revenues & Business Value with Lean Marketing
  • Aug

  • 16

  • 2023

How to Increase Demand, Revenues & Business Value with Lean Marketing

Agile Marketing Sprints + Kaizen = Results Especially in business-to-business (B2B) markets, many business owners complain about the effectiveness of their marketing. Why is effective B2B marketing s...

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