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Innovaxis Insights

How to #Fail at B2B Marketing: The Only E-Book You Will Ever Read Possibly
  • Mar

  • 09

  • 2021

How to #Fail at B2B Marketing: The Only E-Book You Will Ever Read Possibly

Math: 80% of businesses fail 100% of the time. While it may seem easy, failing at business-to-business (B2B) marketing requires more than just math. It takes a delicate blend of poor judgment and a r...

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A Great 2021 Starts with a Marketing Audit
  • Dec

  • 08

  • 2020

A Great 2021 Starts with a Marketing Audit

Learn how your marketing compares with best practices, and how to increase B2B lead gen and sales by 30-300%   If you feel under-served by your marketing resources or would like a report card on...

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3 Marketing Partner Best Practices: How Does Yours Stack Up?
  • Nov

  • 12

  • 2020

3 Marketing Partner Best Practices: How Does Yours Stack Up?

As a former head of product management and working with so many clients that have been under-served by their so-called marketing “partner” over the past 14 years, I know what ineffective ...

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