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Innovaxis Insights

Dec
03
2022

2023 B2B Marketing Strategy: 3 Things to Look for in a Partner

With a new year around the corner, you may be tempted to experiment with marketing strategies you’ve read about online or cherry-pick some new marketing technology in an effort to start the year of...

Oct
27
2022

10 Perils of Paying a PPC Agency to Run Your B2B Pay-per-Click Campaigns

With 15 years of experience providing B2B marketing and consulting services, we are not timid in warning B2B clients of the risks of using a pay-per-click (PPC) agency to run ads on Google, Bing, Lin...

Oct
22
2022

Successful Marketing Requires a Deep Understanding of Your Business

The #1 reason marketing is ineffective is because your marketing resources lack a structured process and experienced people for understanding your business, rapidly and holistically If you want to de...

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