B2B Marketing Audit Service

Double-digit growth in 2024 and beyond starts with a marketing audit today

If you’re unhappy with the level of demand generation and customer acquisition from your current marketing efforts, you’ve come to the right place.

With a processed honed since 2012, an Innovaxis B2B Marketing Audit identifies:

  • What’s working and could work even better with some enhancements
  • What’s not working and why
  • How you can open up blue oceans of demand and drive sustainable, double-digit growth

The B2B marketing audit typically takes the form of a 10-20 page report with an executive summary, specific findings, and recommendations and which is presented to you and your team. Once prioritized, the recommendations become your marketing strategy for the next 12+ months.

What You Get

A deep dive into the following (whichever are applicable):

  • Your website: brand story messaging, thought leadership, content marketing quality, SEO, design, usability (UI/UX), and performance
  • Social media presence: LinkedIn, X/Twitter, Facebook, Instagram
  • Pay-per click campaigns: Google Ads, Microsoft Ads, LinkedIn Campaigns, and more
  • Campaigns: email, direct mail and advertising
  • Events: in-person and virtual
  • PR: press releases, articles, news, presence on third-party websites
  • Marketing technology: website infrastructure, marketing automation, and use of other technologies
  • Reporting: how you measure and communicate marketing progress
  • Optional: product marketing/management, channel programs, and pricing
  • Anything else not listed here that’s part of your marketing activities

B2B Marketing Audit Process

  • Kick-off with your management team and other relevant personnel
  • Optional: interviews with key channel partners, end-users, field personnel, and even competitors
  • A holistic and comprehensive analysis by our team of consultants with 20 years of B2B marketing experience
  • Presentation of the B2B Marketing Audit to you and your team

Not ready for an audit? Request a marketing consultation

Request a Marketing Audit Today

Simply fill out the form below and we’ll be in touch – if you’d like to see an example marketing audit, we can show you on our call: