B2B Marketing Audit Service

Learn how your marketing compares with best practices, and how to increase B2B customer acquisition

If you’re unhappy with the level of customer acquisition and demand generation from your current marketing efforts, you’ve come to the right place.

Our B2B Marketing Audit typically takes the form of a 10-20 page report with an executive summary, specific findings and recommendations and which is presented to you and your team. Once prioritized, the recommendations become your marketing strategy for the next 12+ months.

What You Get

B2B Marketing Audit from InnovaxisHigh-level B2B Marketing Audit components:

  • Problems that need to be fixed to improve lead generation and thought leadership
  • Opportunities to further accelerate sales and marketing results
  • How to take your organization to the next level

More specific B2B Marketing Audit criteria (whichever are applicable):

  • Marketing Communications: website, brand story, content marketing, SEO, PPC (pay-per-click campaigns: Google, Bing, LinkedIn Ads), outbound campaigns (email, direct mail, third-party), marketing automation, advertising, PR, videos, events, social media, reporting, and more
  • Products & Services: roadmap, product management, target markets, differentiation, and market segmentation
  • Distribution Channels: sales and marketing programs, discount structure, recruitment, and marketing
  • Pricing: market value vs. cost-plus pricing, end-user vs. channel pricing, and competitive intelligence

B2B Marketing Audit Process

  • Kick-off with your management team and other relevant personnel
  • Optional: interviews with key channel partners, end-users, field personnel, and even competitors
  • A holistic and comprehensive analysis by our team of consultants with 20 years of B2B marketing experience
  • Presentation of the B2B Marketing Audit to you and your team

Request a Marketing Audit Today

Simply fill out the form below and we’ll be in touch – if you’d like to see an example marketing audit, we can show you on our call: