Tie Your Website, Email Marketing & CRM Together for a 360° View of Your Customers & Prospects (and where your profitability growth will be generated)
Simply put, HubSpot is the easiest, most powerful, and most cost-effective marketing automation software available. We think HubSpot is better than Pardot, Marketo, Act-On, SharpSpring, ConnectWise, FreshWorks, VBOUT, and more – we’ve used so many of them – which is why we’ve become a HubSpot partner after using it for many years.
HubSpot’s capabilities are numerous but most users commend it for its landing pages, blog, web forms, IP lookups, lead scoring, email management, sales sequencing, and CRM integration.
From our experience, HubSpot’s email management capability is better than Constant Contact, iContact, MyEmma, MailChimp, and every other email system we’ve used.
We even think HubSpot is a better CRM than Salesforce and Zoho, which is why we use it ourselves.
And watch out WordPress, Wix and Squarespace: HubSpot’s CMS Hub blog and content management system is simple to use and doesn’t require numerous plugins that result in your website crawling slower than Super Diego.
Innovaxis B2B Marketing is proud to be a HubSpot Gold Partner.
HubSpot Marketing Overview Video
HubSpot Marketing Hub Starter vs. Professional Comparison
Feature | Starter | Pro |
|---|---|---|
Pricing | Starts at $15/month/seat (paid annually); includes 1,000 marketing contacts | Starts at $800/month list price (paid annually); includes 3 seats and 2,000 marketing contacts; additional seats start at $45/month |
Landing Pages | Included: requires template creation by HubSpot partner or HubSpot support team | |
Blog | Not included | Included: requires template creation by HubSpot partner or HubSpot support team |
Forms & follow-up emails | Included: create forms easily with a drag and drop editor, easily implement forms on website with copy/paste | |
Marketing Contacts**once you exceed your allotted # of marketing contacts, you are bumped up to the next tier and charged automatically, and you cannot downgrade back to the tier you were in before until your next contract period – learn more here | Includes 1,000 marketing contacts; increase in increments of 1,000 contacts Pricing for marketing contacts (monthly):
| Includes 2,000 marketing contacts; increase in increments of 5,000 contacts Pricing for marketing contacts (monthly):
|
Non-Marketing Contacts (CRM)**If you change a contact from marketing to non-marketing, the change does not take effect until the beginning of the next month Contacts switched from non-marketing to marketing will take effect immediately | Up to 15 million; does not count toward your contact tier if they are labeled “non-marketing contact” | |
Social Media | Not included | Included: replace Hootsuite, Sprout Social or any other post scheduling tool with the social tools in HubSpot Up to 50 connected accounts, 10k posts/month, schedule up to 3 years in advance |
Email Marketing | 5x the number of marketing contacts in your tier for email sends per calendar month Ex: 2,000 marketing contacts would allow you to send up to 10,000 emails per month | 10x the number of marketing contacts in your tier for email sends per calendar month Ex: 10,000 marketing contacts would allow you to send up to 100,000 emails per month |
Email List Segmentation | 25 active lists (criteria limited); 1,000 static lists Example of an active list: automatically create a list of contacts based on a form they submitted or pages they’ve viewed on your website | 1,000 active lists; 1,000 static lists |
Live Chat | Included: limited Cannot route chat notifications to certain users; all users with access to the chat inbox will receive the notification | Included: can route chat notifications to specific users or teams |
Conversational Chatbot | Included: can automatically collect contact information for you before you start live chatting with a user Limited: cannot create if/then branches based on user responses | Included: can automatically collect contact information for you before you start live chatting with a user Can create if/then branches to collect specific information; more like talking to a real person |
Marketing Automation (Workflows) | Not included | Included: create custom workflows to automate marketing, sales, and service processes; segment contacts based on certain criteria to create targeted marketing lists, automate emails, request reviews, and much more |
Required Onboarding Fees | One-time fee of $250 to HubSpot directly, or choose to work with a HubSpot partner instead | One-time fee of $3,000 to HubSpot directly, or choose to work with a HubSpot partner instead |
Lead & Company Scoring | Not included | Included: requires setup by identifying most important downloads, page views, and other actions on your website |
Salesforce Integration | Not included | Can connect for additional monthly fee; requires setup by someone who knows HubSpot and Salesforce well |
CTAs | Not included | Included: create custom, trackable CTA buttons to place on pages and in emails with A/B testing capability Can be tailored based on contact lifecycle stage, contact region, referral sources, etc. |
