Maximize tradeshow results with strategy and professional support from the Innovaxis team. We can help with:
- Speaker Pitching: promote your thought leaders for speaking roles – at least 6-9 months in advance of large shows and 3-6 months prior to smaller events
- Press Releases: generate interest in products, services or people to be featured in your booth
- Signage Development: use brand storytelling and graphic design to create signs that resonate with show attendees
- Video Creation: develop brand storytelling and content marketing videos to play in the booth
- Collateral Development: create content to distribute during the event (e.g. brochures, flyers, data sheets, etc.)
- Tchotchke Sourcing: find fun and memorable giveaways that align with your brand and the interests of show attendees
- Email Campaigns: send up to three email campaigns to prospective show attendees that promote what you will present at your booth (e.g. product experts, demos, giveaways) sent one month before, one week before, and 1-2 days in advance; send up to three follow-up emails after the show promoting your most powerful brand assets (e.g. video, guides, case studies, solution comparisons, ROI calculators, etc.)
- Google Ads: run a Google Ad campaign for keyword phrases related to the show; there is often little competition, so it can be a cost-effective way to promote your presence and your booth number!
- Social Media: promote your presence before, during and after the show with event hashtags – take photos of booth attendees so you can post and tag them
