B2B Marketing Consulting & Agency Services Blog

WP Engine vs. SiteGround: Which is Better for Your WordPress Site?

March 2, 2024

While both WP Engine and SiteGround make starting and managing a WordPress website easier than with non-WordPress hosting like GoDaddy, Network Solutions, and ...

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Marketing ROI Calculator: Your Pathway to Smarter Investments (& Returns)

March 1, 2024

Strategy-minded business owners recognize that marketing is an investment in the growth of their business but few business owners know how to calculate the ret...

Innovaxis President & Co-Founder Accepted into Forbes Agency Council

February 26, 2024

Sean Parnell has joined the Forbes Agency Council, an invitation-only community for senior agency marketing executives Innovaxis president and co-founder Sean ...

How Content Can Accelerate Prospects Through the Sales Funnel

January 23, 2024

Learn how your content mirrors your sales funnel, with mid and bottom funnel content generating leads and accelerating prospects to become customers in the buy...

How Small and Medium-Sized Businesses Can Optimize Their Website’s Core Web Vitals

January 12, 2024

Need help with improving Core Web Vitals? Innovaxis Marketing is a NitroPack agency partner – contact us for help   After Google incorporated Core Web ...

Are You Happy with the Results of Your Marketing?

November 23, 2023

As you think about strategic marketing planning and budgeting for the coming year, I have three questions for you: Are you happy with the results of your mark...

10 Pitfalls of Flawed B2B Agency Marketing & How to Avoid Them

November 17, 2023

Having navigated the B2B market as a marketing consulting agency since 2007, the Innovaxis team has seen thousands of companies like yours struggle with market...

How Effective B2B Marketing Increases Business Value

November 15, 2023

If you’re a business owner, you don’t need to hear that you need a marketing plan. What you may not know or not had a reason to believe until now: if your ...

B2B Marketing KPI Guide: Leading vs. Lagging Indicators

October 31, 2023

All businesses want more leads and sales, which are critical key performance indicators (KPIs), but they can’t tell you much about where your marketing effor...

8 Best Practices for B2B Email Marketing

October 24, 2023

B2B email marketing is a powerful tool for businesses to connect with prospective clients and nurture leads, but it doesn’t work without a focused strategy a...