B2B Marketing Consulting & Agency Services Blog

Case Study: How AI Optimization Is Driving a Surge in Qualified Leads

January 21, 2026

Transforming AI Curiosity Into Real-World Growth Over the past year, we’ve been testing and refining how artificial intelligence (AI)—specifically large la...

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AI Search Optimization: How E-Commerce & B2B Brands Win (or Disappear)

January 5, 2026

Artificial intelligence is fundamentally reshaping how buyers research, evaluate, and choose the companies they work with. For organizations that rely on e-com...

5 Mistakes You’re Making on Your B2B Website

December 4, 2025

You’ve spent a lot of time, money and effort developing your B2B website. But while it looks sleek and includes lots of information about your products and s...

How to Fail at B2B Marketing (Without Even Trying)

November 5, 2025

In B2B marketing, there’s no shortage of ways to crash and burn. From websites that repel prospects to SEO strategies that vanish into the Google abyss, most...

Why “Top 10 B2B Marketing Agency” Lists Are Nonsense

October 10, 2025

If you’ve searched for a B2B marketing agency recently, chances are you’ve stumbled across a blog written by an agency titled something like “Top 10 B2B ...

4 Strategies to Get More from Your Manufacturing Marketing Efforts

October 8, 2025

Manufacturers often struggle to get results from their marketing efforts. Sometimes, it’s the result of relying on traditional sources of marketing in the be...

4 Types of B2B Marketing Videos & How to Use Them

September 30, 2025

When prospects research what product or service will solve their problem, they’re met with a flood of content. Social posts, e-books, blogs, web pages, and g...

Innovaxis Is Now DBE & ACDBE Certified

August 11, 2025

Innovaxis is now certified through the City of Chicago for working with government transportation agencies in Illinois and their prime contractors Innovaxis ha...

How to Increase Demand, Revenues & Business Value with Lean Marketing

August 1, 2025

Agile Marketing Sprints + Kaizen = Results Especially in business-to-business (B2B) markets, many business owners complain about the effectiveness of their mar...

NitroPack: The Hidden Gem of Speed Optimization Plugins

July 19, 2025

Need help implementing NitroPack on WordPress? Innovaxis Marketing is a NitroPack agency partner – contact us for help   Because Core Web Vitals, includ...