Creating a landing page may sound like an easy task, and in some ways, it is. The hard part comes when your landing page isn’t getting the conversions or generating the leads you want.
Having created thousands of landing pages for our clients, we’ve learned what works and what doesn’t when it comes to these important lead generators. No single recipe will work for all businesses, but here are guidelines for developing a successful landing page.
To Gate or Not to Gate
Which content should be gated? It’s the question all marketers have asked themselves at one point. While the answer can be subjective based on your goals, here are our recommendations for deciding what content is worth gating behind a form.… Continue Reading >>
Now that Google has added Core Web Vitals and page speed to its search ranking algorithm, WordPress site owners have been wondering: how can I make my website faster and my user experience better?
Enter NitroPack: a WordPress plugin with powerful speed optimization capabilities. With NitroPack activated, Google PageSpeed scores on desktop and mobile can now reach 90+ out of 100, the largest increases we have ever seen with an optimization plugin (sorry WP Rocket and Lazy Load).… Continue Reading >>
Even with so many ways to reach out to your prospects in an era of multiplying digital platforms, email marketing remains an effective tool for generating leads.
But it’s not enough to just hit the send button and shower your list of prospects with selling points.
Your email has to make it through a gauntlet of spam filters, competing messages and demands on your audience’s time – not to mention that pesky “delete” button.
Even so, with modern tools, this process is easier and more effective than ever.
HubSpot’s email marketing capability, part of the Marketing Hub, provides a much-needed edge for your email campaigns with tools that let you tailor your lists,… Continue Reading >>
The marketing automation and CRM software market is becoming more saturated each year – market research firm Prescient & Strategic Intelligence estimates a 13.1% compound annual growth rate of the industry by 2030.
Whether or not your company already uses a marketing automation platform, the message is clear: many businesses are discovering the benefits of marketing automation to tie together all of their marketing efforts in one place. But with all the big-name systems to choose from, where do you start, and how much do you invest?
This leads to another question: what do you need? Let’s explore these options within the HubSpot Marketing Hub. While we do not work solely with HubSpot (looking at you,… Continue Reading >>
Math: 80% of businesses fail 100% of the time.
While it may seem easy, failing at business-to-business (B2B) marketing requires more than just math. It takes a delicate blend of poor judgment and a robust lack of strategy.
But don’t worry. While the internet is crawling with so-called experts spewing complicated strategies for organic, gluten-free lead generation and viral cat videos, we’re here to make it easy.
Our brave new e-book, How to #Fail at B2B Marketing, provides the insights you need for no-results marketing that will tank your sales efforts faster than you can say “where did the leads go?”
The best part? Everything Some things in this guide may have been inspired by true events and a few mishaps we’ve encountered along the way.… Continue Reading >>
Learn how your marketing compares with best practices, and how to increase B2B lead gen and sales by 30-300%
If you feel under-served by your marketing resources or would like a report card on their work, an Innovaxis marketing audit will uncover marketing gaps and reveal new opportunities to increase leads and sales.
The audit’s findings and recommendations will form the foundation for your 2021 marketing plan.
Here’s a case study of our work with a manufacturer of induction heating tools, which started with a marketing audit. We then implemented many of the audit’s findings, which increased their flagship product sales by 20%-100% and their ecommerce sales have grown 20% ever year since we implemented it (45% this year).… Continue Reading >>
As a former head of product management and working with so many clients that have been under-served by their so-called marketing “partner” over the past 14 years, I know what ineffective marketing looks like and how much it can hold you back.
How well does your marketing partner stack up with the following?
1. Being a True Marketing Partner vs. a Vendor
Does your marketing company actively bring new lead generation and thought leadership ideas to you on a regular basis? Do they meet with you on a regular basis and provide monthly reporting? Can they provide useful guidance on even beyond marketing?
2. Thinking Strategically vs. Opportunistically
Does your marketing company developed a comprehensive marketing plan for you every year that identifies the right combination of digital marketing,… Continue Reading >>
#fail: How to Create a Pandemic Marketing Strategy as Tactless as a Maskless Shopper Coughing in the Checkout Line
A global pandemic, civil unrest, out-of-control wildfires, economic disaster, locusts, hurricanes and marathon Zoom meetings: it’s been an apocalyptic year no matter how you spin it.
But marketing rests for no crisis – as they used to say in the marketing department at Pepsi – so let’s wade into some strategies that boldly go where angels fear to tread.
There’s always a “silver lining” if you ignore a substantial percentage of what used to be called “reality” before there was Facebook and the Kardashians.
Here are some tips designed to ensure that your marketing campaign lives up to the standards set by the hot mess inside a dumpster fire wrapped in a train wreck known as 2020.… Continue Reading >>
After years of helping clients get the most out of their marketing automation capabilities, Innovaxis is proud to be taking the next step as an official HubSpot Gold Partner.
From Pardot to SharpSpring, Marketo, and more, we have worked in a lot of marketing automation platforms. And – simply put – HubSpot is the best.
As the most powerful and intuitive marketing automation software we’ve seen, HubSpot is flexible, agile, and scalable to a company’s needs. HubSpot is a great option for companies who do not have a CRM, but for those that do, the platform seamlessly integrates with existing CRMs for streamlined marketing efforts.
We have used HubSpot for years and have experienced the benefits of the platform firsthand.… Continue Reading >>
We are proud to be a member of the Illinois Manufacturing Association (IMA). The following article, written by the Innovaxis content marketing team, appears in the 2020 Q3 Edition of Illinois Manufacturer.
The COVID-19 pandemic has put lives and livelihoods around the world at risk, and Illinois manufacturers have shared the pain. Manufacturers of any size could relate to Caterpillar Chairman and CEO Jim Umpleby when he said the pandemic’s impact was more severe than “any cyclical downturn we had envisioned.”
Crisis-driven orders for medical products, food and first responder equipment have kept some manufacturers busy, but that demand won’t last forever.
Most Illinois manufacturers anticipate a rebound, but they face concerns as they restart operations: returning employee health,… Continue Reading >>