B2B Marketing Consulting & Agency Services Blog

Innovaxis Is Now a Minority-Woman Owned Business Certified by the State of Illinois & City of Chicago

June 10, 2025

We are now quadruple-certified as a minority woman-owned business by the WBENC, SBA WOSB, State of Illinois, and City of Chicago We are proud to be certified a...

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Pretty (Ineffective) Marketing: The High Cost of Using a Creative-Only Agency

June 4, 2025

Many businesses fall into the trap of hiring marketing agencies that deliver beautiful branding, slick websites, and pretty ads — but fail to generate leads ...

Paid Discovery: How to Monetize the Discovery Process

June 3, 2025

In non-commoditized business-to-business (B2B) and business-to-consumer (B2C) markets for products and solutions that cost thousands of dollars or more, buildi...

Learn Why Your Marketing Isn’t Producing Results with an Audit

May 23, 2025

Lackluster marketing results are rarely the result of lackluster efforts. Many businesses devote a lot of time and attention to marketing and still see little ...

From Corporate to Creative: How Innovaxis Marketing Fuels B2B Growth

May 23, 2025

Innovaxis Marketing founder Sean Parnell shares how his agency helps B2B companies grow with strategy-first marketing, brand storytelling, and Blue Ocean Strat...

Fuel Sustainable Growth with Brand Storytelling

May 19, 2025

New Brand Story Workshop Helps Businesses Grow  We are excited to announce the launch of the Brand Story Workshop for business owners and marketing leaders wh...

4 Marketing Partner Best Practices: How Does Yours Stack Up?

April 3, 2025

As a former head of market research consultant, head of product management, and having worked with hundreds of clients that have been under-served by their so-...

Innovaxis Earns Women-Owned Business Certification from WBENC

March 20, 2025

We’ve always believed that great marketing starts with great people. Our team brings together a talented and diverse group of professionals dedicated to help...

HubSpot New Feature Roundup: Smart AI Tools & Enhanced Lead Intelligence

February 5, 2025

At the INBOUND conference last year, HubSpot unveiled several new product updates – from new lead scoring capabilities to their suite of AI-powered tools, al...

Your 2025 B2B Marketing Plan: What You Should Be Doing Differently

January 5, 2025

Well into the tech boom of AI, automation and machine learning, we are navigating a marketing landscape that is evolving faster than ever – and it’s time t...