B2B Marketing Consulting & Agency Services Blog

What Business Owners Should Know about Effective B2B Marketing

September 25, 2023

Q&A with Innovaxis Founder and President Sean Parnell Q. What made you decide to make B2B marketing the focus of Innovaxis? When I started in 1996 for a ma...

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Marketing for Distributors: 3 Examples of 40% Revenue Growth

August 18, 2023

Some of the most successful distributors and rep firms work closely with their customers in a consultative relationship built on expertise and trust. That kind...

How to Increase Demand, Revenues & Business Value with Lean Marketing

August 16, 2023

Agile Marketing Sprints + Kaizen = Results Especially in business-to-business (B2B) markets, many business owners complain about the effectiveness of their mar...

Harnessing Speed & Effectiveness: Agile Marketing with Innovaxis

August 14, 2023

Effective marketing strategy, website development, and content creation do not have to take months. Many erroneously believe that’s what it takes because tha...

Clutch Names Innovaxis a “Game Changing” Branding Agency

August 9, 2023

Many things go into the process of building a successful brand. Some companies spend millions of dollars to find their “brand,” but it takes more than mone...

Why Website Development Projects Fail

May 22, 2023

Learn how to develop a website that drives sustainable, double-digit growth instead of a sharply designed digital brochure A new website is an exciting step fo...

Ensure Compliance with Streamlined & Automated Privacy Policy Management

May 17, 2023

In 2019, the FTC issued a whopping $5 billion fine to Facebook over its mismanagement of data from approximately 87 million profiles. The fine – the largest ...

The Pros & Cons of AI-Generated Content in B2B Marketing: When & When Not to Use It

May 1, 2023

As technology continues to advance, companies are turning to AI-powered chatbots and language models like ChatGPT to handle marketing initiatives and content c...

Clutch Names Innovaxis One of Chicago’s “Game-Changing” Digital Marketing Agencies

April 14, 2023

Many companies claim to offer “digital marketing services.” And there is no shortage of vendors who can build you a website. But few can offer the level of...

2023 B2B Marketing Strategy: 3 Things to Look for in a Partner

December 3, 2022

With a new year around the corner, you may be tempted to experiment with marketing strategies you’ve read about online or cherry-pick some new marketing tech...