Below is an excerpt from a blog post from the Adobe Business Catalyst Blog featuring Innovaxis Marketing Consulting, a BC Partner with a solid experience in marketing services, email campaigns, PR, website development, social media, channel development and more.
When people talk about search engine optimization (SEO), most are really talking about link building. While building links is important to enhance the visibility and SEO for any given website, we’ve found that it’s becoming increasingly more important to implement on-page SEO with every new Google algorithm release.
For our clients, we’ve consistently increased their traffic, lead generation and e-commerce sales by 100-300% by implementing these 3 On-Page SEO Best Practices.
Step 1: Implement Custom Metadata
Custom metadata needs to be well written and implemented on every page on your site, through all four layers:
- Put a maximum of 70 characters in your title,