How Content Marketing Can Drive Double-Digit Sales Growth
With signs pointing up for the U.S. economy, despite inflation and supply chain challenges, manufacturers, software developers, service providers, and nonprofits have a unique opportunity to grow their share of the market.
But it won’t happen for everyone. As with luck, economic tailwinds favor the prepared. That’s why it’s critical to establish an effective content marketing strategy.
Door knocking, cold calling, and tradeshows might have been effective in the past but that’s no longer the case for most businesses – even if you can find enough salespeople to do it.
Today’s markets demand educational, online content – with information that helps educate prospects who are increasingly researching solutions before ever speaking to you.… Continue Reading >>
SEO & The Role of Content Marketing
“Creating compelling and useful content will likely influence your website more than any of the other factors discussed here.” – Google SEO Starter Guide
Once all of your current web pages and blogs are fully optimized for SEO, you’ll see significant rankings increases often 2-30% or more. For keywords where you’re not yet ranking on Google page one’s top 3 results, you will need more content to drive them higher in addition to offsite link building, which we will cover later.
After brainstorming and prioritizing new content ideas, you will have a new content calendar. We recommend that you create at least three new website content items per month that include fully optimized page names,… Continue Reading >>
The Formula for Headline Success
The book Tested Advertising Methods by John Caples is an all-time classic and must read for all marketing professionals.
Though first published in 1932, the fifth edition has been updated so that its even more relevant today and, in our opinion, is relevant for every blog post title and meta description, email campaign subject line and preview test, Google AdWords and other pay-per-click ads, company tag lines, as well as in today’s advertising headlines.
Why is this book so good? Because it takes a simple and powerful approach to writing headlines and other copywriting that generates leads and other results.
3-Step Approach to Headline Creativity
For example,… Continue Reading >>
What Goes Into B2B Marketing Blogging?
In order to turn blogging into a lead generating machine for our business-to-business (B2B) clients, a lot goes into every single blog post and web page that we create.
For the vast majority of our clients, weekly blogging can turn into gains of over $100,000 in new business per year.
Recipe for Success
Here’s the recipe for a successful B2B marketing and lead generation effort:
- We thoroughly research all relevant keywords (usually at least 700) and prioritize the top 1, 3, 10 keywords to focus all content generation, organic search and paid search initiatives
- We evaluate our client’s website to see how all existing content can be optimized so they get a lot more lead generation from what they already have,
Website Development vs. Web Design
Web designers are a dime-a-dozen. A commodity. It seems everyone and their brother can create a new website these days. So what differentiates one from another? It’s the difference between website development and web design. One generates leads. One will leave you thinking that marketing doesn’t work.
Far too many web designers place style over substance, masking a lack of quality content with a few lines of code. Or they make you to write everything yourself—and you’ve got a business to run. They also claim to offer SEO services but often lack an understanding of current best practices, or utilize black hat SEO practices that can get you blacklisted by Google and Bing.… Continue Reading >>