Four Ps of Marketing
Utilize our primary market research, competitive intelligence and product management services to understand the needs of your market and launch products and services that exceed your profitability goals.
We identify the right mix of OEMs, distributors,
and direct salespeople that results in the highest
profitability and least channel conflict. We will also develop a channel program that maximizes sales.
We will create a guiding pricing direction, e.g. premium pricing vs. price/loss leader, and
determine the right mix of promotions to stimulate sales. We specialize in pricing for that which has never been sold before.
The Innovaxis Advantage
We offer a full suite of services covering all Four Ps of Marketing—always with the goal of driving the “Fifth P” for clients: Profit. Other agencies and consulting firms only address the Fourth P: Promotion.