For most companies, creating a distribution channel offers the possibility of leveraging your capabilities to dramatically increase sales. Reseller and distribution partners offer the possibility to dramatically increase your “feet on the street” (salespeople) and offer access to customer relationships they’ve built over years. We are also very good at determining the maximum sales price and margin for your products in any country. For a pro audio manufacturer, Innovaxis recruited 50 channel partners in the US and around the world for a new hardware product—this doubled sales for the firm.
We’ve also worked with ECM software vendors to create go-to-market strategies that increased sales and avoided the mistakes software vendors often make: selling direct and competing with their own channel partners.
We are also adept at creating referral networks and recruiting rep firms to further add to your market reach.