What Is Marketing Automation?
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.
For most businesses Innovaxis works with, we’ve determined that the two best solutions available are HubSpot and Zoho. It’s certainly possible that they aren’t right for you and that’s okay! If there is another marketing automation solution that you think might be a good fit, we can learn to integrate it into your marketing strategy. Ready to get started?