Custom B2B marketing programs from Innovaxis will fuel your growth as a distributor with sustained, double digit revenue growth and a 300%+ ROI on your marketing investments over the first 18 months.
From commercial/industrial to high-tech, Innovaxis has worked with many distributors over the past 30 years to increase their traditional and ecommerce sales.
If you are not yet selling online, we can implement ecommerce for you that does not create channel conflict with your resellers – and doing so is likely critical for your long-term growth.
It’s common for distributors to feel disconnected with other marketing agencies, whose marketing efforts are frequently ineffective because they don’t really understand your business, your value and differentiation, and what prospective resellers and end-users need from you.
Some of Our Distributor Clients
Distributor Marketing Services
Hover over each service offering to learn more:
Marketing Strategy
Marketing Strategy
- Market research and competitive intelligence
- Marketing audits
- Strategic marketing planning
- Brand storytelling
- Content strategy
- Blue Ocean Strategy
Content Marketing
Content Marketing
- Professional copywriting
- Creation of foundational web pages, blogs,
guides, whitepapers, case studies - Email, direct mail, advertising, and PR campaigns
- Videos
- Social media
Digital Marketing
Digital Marketing
- Website design and development
- Ecommerce development
- Graphic design
- Search engine optimization (SEO)
- Google Ads, LinkedIn and other Pay-per-Click (PPC)
- Marketing automation
Manufacturing Marketing Support
If you manufacture or assemble your own products, Innovaxis can also leverage our experience working with numerous manufacturers to help you productize your ideas, price them based on their value (vs. cost-plust pricing), and recruit new resellers and other channel partners:
Product Marketing
Product Marketing
- Blue Ocean Strategy
- Market research and competitive intelligence
- Product roadmap Development
- Product/marketing requirements Documentation (PRD/MRD)
- Beta testing
- Launch support and e-commerce
- Minimum advertised price (MAP) policy creation
Channel Marketing
Channel Marketing
- Market research and competitive Intelligence
- Channel program development and discount structures
- Global channel partner recruitment
- Channel web portal development and microsites
Pricing Strategies
Pricing Strategies
- Value-based pricing formulation
- Identification of list price, channel pricing, and street price
- Incentives and pricing-related promotions
- Bundling opportunities
Highlighted Case Studies
Your Distribution Marketing Partner
In a world where marketing agencies overpromise and underdeliver, Innovaxis stands out with its dedication, expertise, and results-oriented approach tailored specifically for distributors. Contact us to learn how your marketing can fuel your growth and what a marketing audit could do for you.
