Manufacturers face a unique challenge: traditional marketing methods – catalogs, advertising tradeshows and direct mail – don’t work well anymore. Newer digital approaches often amount to “random acts of marketing.”
If you want to get off the growth plateau and have your marketing fuel sustainable, double-digit growth, let’s talk. Our team members have worked for manufacturers, so we’ve been in your shoes.
Learn what’s working, what isn’t, and what to do about it. This marketing due diligence is critical for achieving success.
Your marketing plan will be implemented by content and digital experts that work directly with you to accelerate your growth.
Bi-weekly meetings, monthly reporting, quarterly pivots, and annual strategy sessions ensure success in an evolving landscape.
Innovaxis has served over 50 manufacturers over the last 30 years – we know what it takes to help manufacturers grow.
Our roots in manufacturing run deep. Several team members have worked for manufacturers prior to joining Innovaxis, so we know what works and what it’s like to be in your shoes.
After conducting a marketing audit, which often includes market research, we’ll devise a holistic strategy, implement it, and pivot to capture new opportunities.
Innovaxis’ marketing programs are designed to generate a 300%+ marketing ROI. Our team is small enough to be agile but structured enough to deliver consistent results.
Innovaxis will learn the ins and outs of your company, products, and prospects’ needs – and devise a tailored strategy to achieve your goals and accelerate your growth.
Services: Marketing audits, market research, strategic marketing planning, brand storytelling, content strategy, Blue Ocean Strategy
Innovaxis will create content that educates your prospects, builds your credibility, establishes your thought leadership, and drives leads to your site – from Google and AI searches.
Services: Professional copywriting, foundational web pages, blogs, guides, whitepapers, case studies, email, direct mail, PR, videos, social media
Innovaxis will transform your website and marketing materials into a lead generation engine that aligns with your sales team and ensures success.
Services: Website design and development, graphic design, SEO, Google Ads, LinkedIn and other PPC, marketing automation
Before you develop your next product or enter a new market, evidence of demand and beta testing are crucial. We’ll help you validate opportunities before launch.
Services: Market research and competitive intelligence, Blue Ocean Strategy, product roadmap development, value-based pricing, beta testing, content development, and PR
Innovaxis will help you make the most of your channel partner relationships by developing programs that help you grow your network.
Services: Channel program development, global channel partner recruitment, channel web portal development and microsites
Without e-commerce, your website is essentially an online catalog. We will quickly and cost-effectively implement e-commerce without causing channel conflict.
Who: Commercial and industrial manufacturers, equipment makers, part suppliers
Challenge: Traditional marketing isn’t working as well as it used to
Who: Newer entrants to the industrial and manufacturing sector
Challenge: Experimenting with random acts of marketing isn’t generating results
Who: Machine shops, contract manufacturers, custom hardware developers, and finishers
Challenge: Reaching the right manufacturing audience feels like an uphill battle
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