RollWorks ABM Software

Learn how RollWorks account based marketing (ABM) software helps increase demand, leads, and sales through attracting and engaging more of your prospects in an easy, fun and measurable way.

Innovaxis clients rely on our digital marketing team to determine if RollWorks is a good fit for their marketing strategy, implement the software, create content and ads to include in ABM campaigns, and measure the results.

Get Started in 3 Easy Steps

  1. Identify Your List: create static and dynamic account lists
  2. Engage Your Customer: deploy RollWorks playbooks
  3. Measure Your Impact: measure the effectiveness of your programs at the contact and account level

RollWorks Video Overview

Why RollWorks


RollWorks mission is to democratize ABM and has developed a solution that focuses on accessibility & impact for companies of all sizes to meet an ABM marketer wherever they are in their account based journey.

Account Data Foundation

From account scoring to ad bidding, our machine learning and datasets of 18 million companies and 320M contacts are able to find the right accounts and decision makers for customers to engage with.

Best-in-Class Advertising

RollWorks’ proprietary DSP allows reach of over 90% of internet users across 2M+ advertiser websites enabling RollWorks to have the most comprehensive inventory coverage in the industry along with high account to domain/company match rate targeting accuracy.

Best Fit

  • US B2B Companies of 20-5,000 employees
  • Salesforce or HubSpot CRM
  • HubSpot or Marketo marketing Automation

Feature Highlights

Identify the Right Accounts

Machine-learning identifies your ideal customer profile (ICP), best-fit, and key buyers. Then use intent data, and engagement signals to prioritize and get suggestions for net0new high fit, in-market accounts.

Orchestrate Account-Based Campaigns

Run targeted ads to known and unknown contacts at target accounts; execute effective multi-channel campaigns by employing RollWorks’ integrations with best-in-class MarTech vendors such as Sendoso, Drift, and Uberflip- to deliver the right message on the right channel at the right time.

Measure Impact

View RollWorks ad performance, account engagement and buying progression to measure ABM effectiveness and inform workflows. Sync data into Salesforce, Marketo, or Hubspot to see business impact in system record of truth.

Learn more about ABM and request a consultation