Innovaxis clients rely on our digital marketing team to determine if RollWorks is a good fit for their marketing strategy, implement the software, create content and ads to include in ABM campaigns, and measure the results.
Get Started in 3 Easy Steps
- Identify Your List: create static and dynamic account lists
- Engage Your Customer: deploy RollWorks playbooks
- Measure Your Impact: measure the effectiveness of your programs at the contact and account level
RollWorks Video Overview
RollWorks mission is to democratize ABM and has developed a solution that focuses on accessibility & impact for companies of all sizes to meet an ABM marketer wherever they are in their account based journey.
Account Data Foundation
From account scoring to ad bidding, our machine learning and datasets of 18 million companies and 320M contacts are able to find the right accounts and decision makers for customers to engage with.
RollWorks’ proprietary DSP allows reach of over 90% of internet users across 2M+ advertiser websites enabling RollWorks to have the most comprehensive inventory coverage in the industry along with high account to domain/company match rate targeting accuracy.
- US B2B Companies of 20-5,000 employees
- Salesforce or HubSpot CRM
- HubSpot or Marketo marketing Automation
Identify the Right Accounts
Machine-learning identifies your ideal customer profile (ICP), best-fit, and key buyers. Then use intent data, and engagement signals to prioritize and get suggestions for net0new high fit, in-market accounts.
Orchestrate Account-Based Campaigns
Run targeted ads to known and unknown contacts at target accounts; execute effective multi-channel campaigns by employing RollWorks’ integrations with best-in-class MarTech vendors such as Sendoso, Drift, and Uberflip- to deliver the right message on the right channel at the right time.
View RollWorks ad performance, account engagement and buying progression to measure ABM effectiveness and inform workflows. Sync data into Salesforce, Marketo, or Hubspot to see business impact in system record of truth.