#Fail: How to Write B2B Blogs that Suck
There are a lot of ways to fail at B2B blogging and sometimes we feel as if we have seen them all, but then from out of the blue – and yes, the internet is in fact, mostly blue; we looked it up –...
Read MoreAchieve a Marketing Breakthrough in 3 Steps
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Marketing Audit & Strategy
Our B2B marketing audit identifies obstacles and shows you how to overcome them, improve performance and seize opportunities to reach and exceed your sales and marketing goals.
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Ignite
Thought Leadership & Lead Generation
Crush the competition with support from our team of experienced B2B consultants, content architects, published writers, web experts, SEO gurus, and creatives – we only grow if you do.
Ignite Your Sales
Accelerate
Next Level Marketing
Seize even more growth opportunities by taking your marketing to new levels with PR, market research, channel marketing, product management, pricing innovation, and other high level marketing initiatives.
Accelerate Your GrowthEnd These B2B Marketing Problems
Are you experiencing flat or declining growth? Is your company a well-kept secret? Are your marketing efforts misaligned with sales, operations and your executive team? We solve problems like this all the time. Here’s more:
Product
- Lack of product innovation
- Missing sales targets
- Lack of market insight
- No product roadmap
- No product/market requirements document (PRD/MRD)
- Lack of end-user segmentation knowledge
- Marketing not involved in product development
- Margin erosion
- Lack of bundling
- Weak after-market sales
- Lack of product localization for international markets
- Limited knowledge of competitor product plans
Placement
- Lack of channel partners
- Lack of channel segmentation knowledge
- Weak channel program
- Not generating leads for partners
- Not holding partners accountable for leads provided
- No co-op or market development funds
- Limited knowledge of competitor programs
- No B2B ecommerce
- Competing directly with partners
- Too much competition between partners
Pricing
- A “race to the bottom”
- Lack of channel segmentation knowledge
- Not knowing what to charge end-users
- Not knowing what to charge channel partners
- Not knowing how to price internationally
- Leaving money on the table with cost-plus vs. alue-based pricing
- Wrong pricing model
- MAP violations (ecommerce)
- Lack of effective discounts, rebates and other promotions
- One product cannibalizing another
Promotion
- Poor brand recognition
- Low Google rankings
- Little website lead generation
- Lack of event ROI
- Weak marketing collateral
- Poorly performing email campaigns
- SEO is a mystery
- Relying on expensive pay-per-click campaigns
- Spending too much time on social media
- Lack of effective PR
- Ineffective use of marketing automation software
- Lack of marcom localization for international markets
How B2B Ignite Generates Results
Inbound Marketing
How we drive quality sales leads to you by phone and web
Our best practice website development, content creation, expert SEO services, and AdWords campaigns help you look great and generate sales leads.
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Outbound Marketing
How we get the attention of your prospects.
We help you get in front of juicy sales prospects with email,direct mail,PR,and social media campaigns.
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Marketing Strategy
Of all the marketing you could do.We help you determine what you should do.
With our marketing intelligence capability and extensive B2B experience, we will create a marketing plan that will drive your growth for years.
Results
We will create a comprehensive marketing plan that will drive your growth for years.
More InfoIndustry Expertise
ECM Vendors & Resellers
Leverage our 20+ years of experience creating thought leadership and lead generation for ECM vendors and their VARs.
Manufacturing
Capitalize on our extensive manufacturing marketing experience covering product management, pricing, channels, and marcom.
Retail Packaging & Displays
Get in front of more CPG brand managers and their agency partners so you can work your brand merchandising and supply chain magic.
Software Vendors
We help software vendors develop new products and generate more channel and end-user leads with content marketing, SEO, campaigns, PPC, PR, and more.
Payroll & HCM
We work both with payroll providers and their vendors—HCM, T&A, direct deposit ACH, payroll tax management—to generate double-digit sales growth.
Work Uniform Service
We help independent work uniform providers upgrade their marketing, generate sales leads and beat the national providers at attracting new clients.
Testimonials
Innovaxis Insights
- Mar
- 25
- 2020
![B2B Marketing Consulting Blog Post]()
- Mar
- 25
- 2020
![B2B Marketing Consulting Blog Post]()
B2B Messaging Under Duress: 3 Recommendations for Managing COVID-19 Communications
Your clients have a lot of things to worry about right now. First of course, is protecting the health and safety of their employees and others around them. But while that’s the priority, the econom...
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- Jan
- 26
- 2020
![B2B Marketing Consulting Blog Post]()
B2B Storytelling that Cuts Through the Clutter
In a world full of countless, noisy marketing messages vying for our attention from a multiplying list of platforms, many companies mistakenly try to compete with messaging that is louder. HEY! LOOK ...
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