To accelerate their organic sales growth, a company that serves as an enterprise content management (ECM) integrator, business process outsourcing (BPO) provider, and software developer, needed help to increase lead generation to fuel the company’s revenue generation.
The company commissioned a custom marketing program from Innovaxis because of our commitment to generating results as well as our extensive marketing experience in the ECM industry—over 20 years, serving over 50 clients.
The following was achieved by working together over the first 15 months of our engagement:
- Organic search traffic jumped 280% because of keyword ranking increases resulting from the creation of weekly blog posts and other new web content
- All new content was leveraged with search engine optimization (SEO) and social media
- AdWords campaigns were created in multiple geographic markets to supplement organic lead generation
- Weekly in-bound calls jumped 800%
- $500,000 in additional revenue was converted from inbound web and phone leads
- 1,025% marketing ROI was generated
- A new corporate brand identity was created
- The corporate website was redeveloped that leveraged the new branding while including new content and SEO
- A second website was developed with all new content to sell the company’s new line of software
- Monthly email campaigns were launched to further stimulate lead generation and attendance at events
The project began with the development of comprehensive and holistic marketing plan that identified the right progression of marketing to deliver maximum organic sales growth based on their limited budget.
Initial, foundational steps included developing a new logo and brand identity, then applying it to a newly designed website complete with new content and optimized for search engine optimization (SEO).
An influx of inbound leads were then generated from the new website combined with the ongoing content marketing leveraged with SEO, Google AdWords, PR and social media. Email campaigns fueled by whitepapers and case studies generated even more leads when combined with the ECM company’s outbound calling effort.
“The main goal was to enhance our marketing experience and enhance our marketing department. We wanted to reach potential customers through search engine optimization since this is a key lead generation channel. We wanted to have an online marketing plan on an ongoing basis, to improve our website and search engine results.
“We now receive 8-10 calls per week as opposed to one per week before the engagement. We also have better results from sales calls resulting from email campaigns and data sheets provided by Innovaxis. I really like their focus. They’re professional as well as personable—more of a partner than a vendor—and they produced a positive outcome for us.
“I like their customer service and their focus. They are professional to work with. They’re also very personable, I enjoy having general conversations with them and they have produced a positive output. They’re a good company. You feel like they’re a partner and not just a vendor.”
About Innovaxis Marketing
If you want to transform your website into a lead generation machine, increase ecommerce sales by 20-40%+, and fuel sustainable, double-digit sales growth, a custom B2B marketing program from Innovaxis could be right for you. Business owners and marketing leaders rely on Innovaxis to increase sales and generate a 300% ROI in the first 18 months by leveraging marketing strategy, agency services, and marketing automation – with Blue Ocean Strategy to make competition irrelevant. Innovaxis works with established small and midsized firms and offers special expertise for manufacturers, software vendors, distributors, integrators, and service providers. Get started with a marketing audit.