B2B Marketing Consulting & Agency Services Blog

B2B Marketing Strategy & Managed Services Blog Tag: marketing agency

4 Simple Ways to Improve Marketing for Nonprofits

Sean Parnell - Thursday, November 18, 2021

Marketing Agency vs. In-House Hiring: Which One Is Best?

The right combination of digital marketing and outreach can attract donors and expand the impact of your organization. Here are four simple ways to do so:

  1. Audit Your Website

A website audit provides key insights into what is and isn’t working for you, including efficacy of your messaging, search engine optimization, site speed and other Google core web vitals, mobile/desktop usability, and more.

  1. Calculate Your Return on Mission (ROM)

Return on investment (ROI) is one thing but ROM is essential for calculating and communicating the impact you have, especially to attract more donors and grants. Quantifying ROM and connecting the dots between what people donate and the ROM it can generated can strengthen your messaging and increase fundraising.

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Marketing Agency vs. In-House Hiring: Which One Is Best?

Sean Parnell - Friday, November 12, 2021

Marketing Agency vs. In-House Hiring: Which One Is Best?

Find the best approach for your marketing efforts, taking the top 15 skillsets needed for maximizing B2B demand generation into consideration

With 25 years in B2B marketing—from market research to product management to agency consulting—I have found that marketing firms have a 3x faster and bigger impact than a full-time hire, often at a lower cost – if you find the right agency, and these two approaches are not mutually exclusive.

Effective Demand Generation Requires a Multitude of Skillsets

Marketing agencies use a team of specialists vs. expecting one person to be able to do it all. Maximizing demand and lead generation today requires a multitude of skill sets – here are the top 15:

  • Marketing auditing,
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