Tag: claude
Organic Traffic Is Down – Is Your B2B Marketing Failing?
Your organic website traffic is declining. Is it time to panic?
For years, organic traffic has been a reliable leading indicator of keyword ranking changes, search visibility, lead generation, and sales. If organic traffic increased, the strategy was working, and you could expect more leads and sales. If organic traffic declined, there was likely a problem with your website, content or search engine optimization (SEO).
Today, organic traffic is becoming a less reliable leading indicator.
Organic Traffic Cannibalization
As part of nearly every search result today, Google provides a research summary before displaying organic search results, though it’s moved below paid search results, since that’s how it makes money.
… Continue Reading >>Case Study: How AI Optimization Is Driving a Surge in Qualified Leads
Transforming AI Curiosity Into Real-World Growth
Over the past year, we’ve been testing and refining how artificial intelligence (AI)—specifically large language models (LLMs) like ChatGPT, Claude, Gemini, and more—affects discovery, search behavior, and inbound lead generation.
The results have been… remarkable. What began as a small experiment in AI search optimization has evolved into one of the most impactful shifts we’ve ever seen in lead generation—both for our agency and for our clients.
Understanding the Shift: From Search Engines to AI Engines
Last year, we began noticing a pattern in our inbound leads. Prospective clients weren’t just finding us through Google anymore, but through ChatGPT and other LLMs.
… Continue Reading >>