Your clients have a lot of things to worry about right now. First of course, is protecting the health and safety of their employees and others around them.
But while that’s the priority, the economic risks are hard to separate from our other worries right now. Your clients, like all of us, are navigating the health threat while also scrambling to keep it from spilling over into a threat to their businesses.
How do you communicate with them without simply adding to the noise, or worse – creating the impression that you put profits ahead of public health?
Here are three recommendations on how to communicate with your customers or prospective customers during this crisis:
Share the State of Your Operations
Your customers need to know if there are changes to your capacity or availability. If you’re still fully operational,… Continue Reading >>
As a B2B-focused digital marketing firm with a track record of creating lead-generating marketing content and strategy for a wide variety of businesses, we are proud to have been named to a list of the top marketing and consulting firms serving Chicago.
The ranking, created by Seattle-based research firm Expertise, used 25 variables across five categories that include reputation, credibility, experience, availability and professionalism to establish its list. The agencies on the list were culled from a starting point of more than 600 marketing consultants serving Chicago.
B2B Expertise that Drives Lead Generation
Our president Sean Parnell said the ranking reflects the hard work and specialized expertise that the Innovaxis Marketing team brings to its B2B clients both in Chicago and across the United States.
“Too many B2B companies spend too much money on marketing efforts that aren’t aligned with a successful B2B marketing strategy – which requires a focus that is far more targeted than churning out generic content and Facebook posts,”… Continue Reading >>
In T.H. White’s The Once & Future King, Merlyn explains how he predicts the future: “Now ordinary people are born forwards in Time… But I unfortunately was born at the wrong end of Time, and I have to live backwards from in front, while surrounded by a lot of people living forwards from behind. Some people call it having second sight.”
If you want to predict the future of your business, then start by developing your exit strategy and work backwards. Here are three steps for doing so.
Step 1: Create Your Exit Strategy
It can be uncomfortable to explore the answers to questions like, “How long will I live? How much money will I need for retirement? When should I retire?” This may require the help of a financial advisor who can guide you through the process of determining:
- How much you will need to live on in retirement
- How much your investment portfolio will provide
- The gap between the two – or what you’ll need to generate from the sale of your business
- How much revenue and profit you’ll need to generate to sell the business for what you want
- How many years it might take to generate that business,
Our founder, Sean Parnell, was recently approached by a casting company seeking entrepreneurs in Chicago to take part in a commercial for a major credit card company. They asked some good questions, so we thought we’d share his answers. Enjoy…
Q: Tell us a little about yourself. What do you like to do for fun? Passions? Hobbies?
A: By night, many know me as Chicago’s historic bar expert by night: I wrote Historic Bars of Chicago and Created the Chicago Bar Project. By day, I run a marketing consulting agency that I founded 10 years ago. My wife is from Colombia, so we travel there often with our 7-year-old son. Otherwise, it’s tennis, baseball, hockey, piano, and basking in the continued afterglow of the Cubs World Series victory.
Q: Tell us a little about your business.… Continue Reading >>
As you think about strategic marketing planning and budgeting for 2017, I have 3 questions for you:
- Are you happy with the results of your marketing efforts this year and how they translated into lead generation and sales success?
- Are you confident in your ability to execute your marketing plan for 2017 with your current internal and external resources?
- Are you on top of content marketing, and ranking as high as you want for your highest priority keywords?
If not, we should talk.
We know it’s difficult to outsource your marketing for the first time or to change marketing partners, but we also know that many companies are underserved by well-intentioned marketing agencies, web designers, SEO companies, and freelance copywriters that are neither strategic nor holistic.
Consider that the mission of our B2B marketing practice is to accelerate your sales growth through results-based marketing strategy and managed services that pay for themselves and generate an impressive ROI.… Continue Reading >>
For the Third Consecutive Year, Clutch Recognizes Innovaxis for 2016
Clutch today announces that Innovaxis has been named a top digital marketing agency in Chicago for the third year in a row.
Agency Selection Methodology
new research by Clutch identifies Chicago-based agencies with
exceptional records of client service in digital marketing. Clutch uses a
proprietary Leaders Matrix methodology that maps each digital marketing
agency’s focus on digital marketing services against their ability to
deliver based on client expectations.
“In today’s digitally
focused market, businesses of all sizes benefit from a strong online
presence,” stated Eleonora Israele, Analyst at Clutch. “Innovaxis has
shown the ability to plan and execute complex digital marketing
campaigns that increase their clients’ online visibility.”
analysts reviewed companies with a proven track record of success in
inbound marketing projects.
Aimless acts of marketing, neither strategic nor holistic, have cost companies selling business-to-business (B2B) millions in missed leads, revenue and profits – not to mention the cost of these failed marketing services.
Seeing the need for B2B marketing that generates results, we launched Innovaxis Marketing Consulting in January 2007. During the recession and subsequent (tepid) economic recovery, Innovaxis has increased client website traffic and lead generation by 300% on average. And it costs nothing because it usually pays for itself in 6-9 months, sometimes sooner. Here’s how…
Marketing = Macro Sales
We believe that the essence of marketing ultimately boils down to strategy and execution. Successful marketing makes it easy for you and your sales reps to get in front of new prospective clients and sell with a shorter sales cycle. An individual salesperson can only reach so many people in a day,… Continue Reading >>
Below is an excerpt from a blog post from the Adobe Business Catalyst Blog featuring Innovaxis Marketing Consulting, a BC Partner with a solid experience in marketing services, email campaigns, PR, website development, social media, channel development and more.
Most business owners and executives get between 50-200 emails a day. This makes it very difficult to get their attention with an email campaign. However, if done effectively, and as part of an overall sales and marketing campaign, email campaigns can generate quality leads. Otherwise, email campaigns can be a complete waste of time, result in prospects sending your email to the spam folder or even get your company’s email domain blacklisted.List Acquisition
Some businesses out there use Data.com and NetProspex because both services offer full contact information, including email for $0.60 to $1.00 per name and you own the list. Renting lists doesn’t work because you won’t get any of the tracking: who opened the email,… Continue Reading >>