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Farewell, Adobe Business Catalyst – What’s Next?

Meredith Schraeder - Wednesday, January 30, 2019

Adobe Business Catalyst Logo

At this time two years ago, we encouraged B2B companies to use Adobe Business Catalyst – our website content management system (WCMS) of choice.

Sadly and unexpectedly, Business Catalyst announced that they will end-of-life the platform by March 26, 2020. Adobe originally wanted to pull the plug in 2018, but pushed the date back as torches were lit and pitchforks were being sharpened. This leaves more than 700,000 websites currently hosted on Adobe with the daunting task of migrating to another platform.

Choosing a WCMS for your B2B website can be a struggle. There are so many – trendy platforms entice you with promises of do-it-yourself website designs and minimal prices. Others wow you with functionality until you realize that the monthly subscription is more than your entire marketing budget.

So, how do you choose the right WCMS without sacrificing something key?

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Adobe Business Catalyst: Far Better than WordPress for B2B Small Business

Sean Parnell - Thursday, January 12, 2017

Update: Adobe has announced the end of life for Adobe Business Catalyst as of March 25, 2021. Contact us to learn the best options to migrate your website.

Adobe Business Catalyst: Far Better than WordPress for B2B Small Business

As an Adobe Business Catalyst partner for over five years, I’m often asked why this web content management software (WCMS) is so effective for business-to-business (B2B) marketing for small and mid-sized (SMB) businesses. Having worked with WordPress for numerous years, as well as Joomla, Drupal, Modx, Umbraco, Miva, Adobe Muse, American Eagle, Ruby on Rails, Tridion, HubSpot, and good ol’ straight HTML, here’s why Adobe Business Catalyst continues to make so much sense for our clients and for us (this is an Adobe Business Catalyst website).

What Do You Like Best about Adobe Business Catalyst?

Adobe Business Catalyst requires a minimum of website development to look great (no more need for Joomla,

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How to Self-Administer an Adobe Business Catalyst Site

Sean Parnell - Wednesday, October 12, 2016

How to Self-Administer an Adobe Business Catalyst Site

If you need to transfer the administration of your Adobe Business Catalyst (ABC) website to yourself, here’s how to do it.

1. Sign Up as an Adobe Business Catalyst partner

  • Go to the ABC home page: http://www.businesscatalyst.com
  • Click on “Partner Program” in the main menu and “Get Started for Free”
  • Create an Adobe ID and click “Sign Up” (you are not charged to be a partner)
  • You may need to use an email other than one designated as an admin email in your website’s ABC back-end

2. Create a Temporary Site & Obtain Your ABC Partner Code

  • You will be prompted to create a new ABC website
  • You will need to do this only to get past the initial screen and can delete this later
  • Once in your partner portal,
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Adobe Business Catalyst vs. WordPress

Sean Parnell - Saturday, March 14, 2015

For small and mid-sized business, WordPress has become the defacto web content management software (WCMS) of choice. However, is it the best?

We’ve developed and edited hundreds of websites in both WordPress and Adobe Business Catalyst, and we’ve found the latter to be a much better option for SMBs. This is why we became an Adobe Business Catalyst partner four years ago.

Compare WordPress and Adobe Business Catalyst for yourself:

Feature Adobe Business Catalyst (ABC) WordPress (WP) CMS Developer Adobe WordPress.com (open source) CMS Type Pure cloud Hosted software Code Type HTML PHP Software Updates Automatic: rolled out by Adobe each week You have to update WP every 1-2 months, which may or may not be compatible with your plug-ins Hosting Amazon Web Services 3rd party hosting providers or your server Email Hosting Up to 10 emails included, more optional None Support 24/7 from Adobe,… Continue Reading >>

Adobe Business Catalyst Security

Sean Parnell - Tuesday, October 21, 2014

Adobe Business Catalyst Security | Innovaxis Marketing Consulting ChicagoAs an Adobe Business Catalyst partner, we get asked about the security of both e-commerce and non-ecommerce websites using this cloud web content management system (WCMS). To provide the highest level of security, and to avoid things like the Heartbleed security bug, Adobe leverages the Tier 1 data center security of Amazon and attest to PCI DSS compliance – i.e. does not store sensitive credit card information. Read more below about the security of Adobe Business Catalyst.

Amazon Data Center

Amazon Web Services (AWS) & Adobe Business Catalyst | Innovaxis Marketing Consulting ChicagoAll Adobe Business Catalyst websites are hosted by Amazon Web Services (AWS). AWS’s world-class, highly secure data centers utilize state-of-the art
electronic surveillance and multi-factor access control systems. Data
centers are staffed 24×7 by trained security guards, and access is
authorized strictly on a least privileged basis. Environmental systems
are designed to minimize the impact of disruptions to operations.

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Website Development vs. Web Design

Sean Parnell - Tuesday, January 1, 2013

Website Development Portfolio from InnovaxisWeb designers are a dime-a-dozen. A commodity. It seems everyone and their brother can create a new website these days. So what differentiates one from another? It’s the difference between website development and web design. One generates leads. One will leave you thinking that marketing doesn’t work.

Far too many web designers place style over substance, masking a lack of quality content with a few lines of code. Or they make you to write everything yourself—and you’ve got a business to run. They also claim to offer SEO services but often lack an understanding of current best practices, or utilize black hat SEO practices that can get you blacklisted by Google and Bing. To truly generate high Google rankings and to turn visitors into customers, your website needs to engage users visually, deliver compelling content and deliver effective SEO.

Top 10 Reasons Not to Hire a Web Design Agency

Writing that Works in Addition to Pixel-Perfect Design
As a truly full-service marketing company,

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