About Innovaxis Marketing

Innovaxis B2B Marketing Consulting Agency Overview

Business owners, marketing executives, and nonprofits that want marketing to drive sustainable, double-digit growth rely on Innovaxis. Let Innovaxis help you truly understand and articulate your value to more of the people you serve by fully leveraging marketing strategy, agency services, and marketing automation to scale your organization.

Innovaxis will partner with you to increase your thought leadership, demand generation, and customer acquisition – often starting with a marketing audit and followed by the execution of a marketing program customized for your organization. We only grow if you grow: Innovaxis custom marketing programs typically generate an ROI of 300%+ within the first 12-18 months.

Innovaxis clients appreciate our process for thoroughly and understanding their business so that we can quickly surface key elements of your brand story so that your evolved messaging resonates powerfully with your prospects and supporters. This is only possible because of our experience across a wide variety of B2B industries and our collective market research and journalism background. Before working with Innovaxis, many of our clients had never worked with a marketing partner that understood their business, which is the #1 reason for disappointing marketing results.

Marketing Strategy

Your custom marketing program from Innovaxis starts with development of a marketing strategy that identifies the right combination of inbound and outbound marketing to achieve your sales and marketing goals over the next 1-3+ years. This effort typically begins with a marketing audit, possibly combined with some degree of market research, and leads to creation of a strategic marketing plan.

Agency Services

Execution of your strategic marketing plan consists of both digital and content marketing. Thought leadership content is developed (blogs, case studies, eguides, etc.) and spread by enhancing and leveraging your website, digital marketing campaigns (email, PPC), and marketing automation.

Marketing Automation Technology

Innovaxis is a partner of HubSpot, Zoho, ZoomInfo, RollWorks, WP Engine, NitroPack, ZeroBounce, and we are Google Ads Certified. Your customized marketing program will also help you get the most out of traditional (non-digital) marketing efforts, including advertising, PR, direct mail, tradeshows, and may also include product management, channel marketing, and value-based pricing support.

Minority Woman Ownership

Through challenges like the Great Recession and the coronavirus pandemic, our CEO and owner Lina Parnell has led Innovaxis. With a background in production engineering, continuous improvement and operational stewardship with companies that include Johnson & Johnson and AIG, Lina helps ensure that we continue to provide the highest quality of service and results for our clients and is a great place to work for our employees. Learn more >

Get Started Today

Are you a good fit for a customized marketing program from Innovaxis? If you see value in taking a strategic and holistic B2B marketing approach, understand that marketing results come from an open and collaborative effort, and value working with a strategic partner instead of a vendor – then let’s talk.

Request a marketing audit today