About Innovaxis Marketing

Business owners, marketing executives and nonprofits that want to generate double-digit growth from their marketing efforts rely on Innovaxis. This growth is delivered by increasing thought leadership, demand generation, and customer acquisition – often starting with a marketing audit followed by a customized marketing program.

Innovaxis clients appreciate that we understand their business, based on our experience in a wide variety of B2B industries and our market research background. Both give us an ability and process to learn your solutions, differentiators and, most importantly, how you solve problems for your served markets. We only grow if you grow, and we can only do that if we thoroughly understand your business.

Marketing Consulting

Your customized marketing program from Innovaxis starts with development of a marketing strategy that identifies the right combination of inbound and outbound marketing to achieve your sales and marketing goals over the next 1-3+ years. This effort typically starts a marketing audit, possibly combined with market research, and leads to creation of a strategic marketing plan.

Marketing Agency Services

Execution of your strategic marketing plan consists of both digital and content marketing. Thought leadership content is developed (blogs, case studies, eguides, etc.) and spread by enhancing and leveraging your website, digital marketing campaigns (email, PPC), and marketing automation. We are partners of HubSpot, Zoho, WP Engine, NitroPack, ZeroBounce, and are Google Ads Certified. Your customized marketing program will also help you get the most out of traditional (non-digital) marketing efforts, including advertising, PR, direct mail, tradeshows, and may also include product management, channel marketing, and value-based pricing support.

Results & How to Get Started

Innovaxis marketing programs typically pay for themselves in the first 9-18 months, generating an ROI over 300% in the first 2-3 years by aligning your sales and marketing teams, increasing demand generation, and converting more leads into sales.

Are you a good fit for a customized marketing program from Innovaxis? If you see value in taking a strategic and holistic B2B marketing approach, understand that marketing results come from an open and collaborative effort, and value working with a strategic partner instead of a vendor – then let’s talk.

Request a marketing audit today

The Innovaxis Advantage

Innovaxis clients typically earn a 300% ROI on our services within 2-3 years – examples:

  • A technology vendor, distributor and integrator client has generated over $1 million from website submissions that converted into sales for an ROI of 335%
  • A manufacturer of induction heating technology has generated over $2.5 million in incremental product sales (including B2B ecommerce) since we started working with them over five years ago for an ROI of 837%
  • A work uniform rental service has generated over $1 million in 2018 from website submissions and calls that converted into sales for an ROI of 3,300%
  • An integrator of technology and business process outsourcing (BPO) service has generated over $500,000 from website submissions that converted into sales for an ROI of 317%
  • A property tax appeal service has generated over $200,000 from website submissions and calls that converted into sales for an ROI of 355%
  • An accounting software reseller has generated over $277,000 of annual, recurring revenue from our marketing partnership, stimulated especially by our microsite development focused on their top three vertical markets
  • Previous to working with Innovaxis, all of the clients above generated almost nothing from web and phone leads

We have deep experience in areas where most other marketing agencies and consulting firms are weak, including:

  • Generating results for our clients is our first priority, particularly with increasing lead generation and thought leadership
  • Our B2B focus includes extensive experience in product management, channel marketing, value-based pricing, and integrated marketing communications
  • Innovaxis is not a marketing agency: we are a marketing consulting firm that implements our strategic plans in close collaboration with our clients
  • We have a global network of market research professionals
  • Our professional writing team is formed by former journalists and published authors
  • Our website development efforts span a multitude of platforms: WordPress, Joomla Drupal, Adobe Business Catalyst, Modx, and many others
  • Our SEO experience dates back to 2003 when Google was competing with Lycos and Altavista
  • Our graphic design and brand identity team has extensive B2B experience
  • We’ve done it all—as clients and for clients
  • We redefine full service marketing with all the services above

B2B Marketing Consulting & Agency Services

The Innovaxis Advantage

We have deep experience in areas where most other marketing agencies and consulting firms are weak, including:

  • Extensive B2B experience
  • We redefine full service marketing with everything listed above
  • Professional content written from our team of published authors and former journalists
  • SEO expertise dating back to 2003
  • MBAs on every market research call
  • We’ve been in your shoes—as clients and for clients

Innovaxis Clients

We work primarily with small, family-owned businesses and divisions of larger companies looking to dramatically grow sales without adding headcount. We have worked in hundreds of markets with special expertise in technology, manufacturing, construction, document imaging & ECM, and pro audio. What can we do for you?

Innovaxis Supports

We feel that it’s important to give back. We volunteer, support and love AIESEC and The People’s Music School.

AIESEC is the world’s largest student organization and provides international internships and enlightenment for college students.

People’s Music School in Uptown, provides free, after school music education for inner-city children. Contact us if you’d like to help us support these worth organizations that have brought so much to so many.