Social Media for B2B
The Innovaxis team of published writers can supplement your current capabilities so that you have plenty of content for blogs, Facebook, Twitter, LinkedIn, and Google Plus. We’ll even get articles published for you in industry publications and on their websites. If you’re thinking about revising your website and tying in email campaigns, you’ll also want to talk with us about creating an integrated marketing communications plan.
Does Social Media Have B2B Value?
Yes. People seem to believe that social media is only for personal and business-to-consumer (B2C) use, but it holds value for business-to-business (B2B) marketing. Each social media site is a platform to connect with more people, in a way they find enjoyable, and that links back to your website (good from an SEO standpoint). Here’s how:
- LinkedIn: the most important B2B social media platform, from your company profile, to re-purposing all new blogs and web pages (remember to always link them back to your website), to syndicating blogs
- Twitter: the second most important B2B social media platform and a good thought leadership outlet, from timely Tweets, to your profile, to re-purposing all new blogs and web pages, to following prospects, partners and market influencers
- Facebook: not as important as LinkedIn or Twitter but, since you’re already re-purposing new content there, why not also on Facebook?
- YouTube: videos of demos, presentations and other useful content is far more visible (instantly) than on your website – remember to optimize your profile and link it back to your website, and always link video posts back to the most relevant page on your webiste
- Instagram: like Facebook, it’s not that viable for B2B but the value of a simple link in your profile is an important link for SEO, and you might as well re-purpose all new content here as well
- Pinterest: like Instagram, it’s not that viable for B2B but the value of a simple link in your profile is an important link for SEO, and you might as well post any interesting new pictures here
- Google Plus: no longer relevant as it was discontinued in 2019 (RIP)
Warning: unless you are looking to establish thought leadership on Twitter and LinkedIn, social media sites rarely generate a significant volume of leads and should thus be only 5-10% of your overall marketing effort.