From commercial/industrial to high-tech manufacturing, Innovaxis custom marketing programs fuel double digit revenue growth with a 300%+ ROI in the first 18 months
It's common for manufacturers to feel disconnected with marketing agencies, who struggle to understand your business, your value and differentiation, and what prospects need from you – and they likely know even less about market research, product roadmaps, channel marketing, and value-based pricing.
Innovaxis has served over 40 manufacturers as a manufacturing and industrial marketing agency over the last 30 years, so we understand what you need to grow and how to craft a custom marketing program that achieves your sales and marketing goals. Prior to working at Innovaxis, multiple team members worked for manufacturers including Bell + Howell, Johnson & Johnson, and Shure just to name a few in product marketing (product management and development) and marketing communication roles. Our president, Sean Parnell, has personally worked with several Fortune 500 manufacturers including Aegion (Insituform), Emerson, ITW, Kodak, Xerox, and Zebra Technologies to conduct market research and customer satisfaction studies, develop distribution channel strategies, and formulate pricing.
Let Innovaxis help you increase lead generation and sales through both traditional channels and ecommerce. We can even help you sort out sticky minimum advertised price (MAP) issues that reduce margins for your best channel partners. If you're using a legacy ecommerce system, we can also migrate your site to a far better platform – quicker and more cost effectively than you think.
If you're not yet selling online, we can implement ecommerce that generates a new revenue stream for you while avoiding conflict with your channel partners. Ecommerce is also a better way to serve end-users that only want to buy directly from you (even at a premium), can attract international sales, and is becoming more critical for long-term growth.
Some of Our Manufacturing Clients
Manufacturing Marketing Services
Hover over each service offering to learn more:
Marketing Strategy
Marketing Strategy
- Market research and competitive intelligence
- Marketing audits
- Strategic marketing planning
- Brand storytelling
- Content strategy
- Blue Ocean Strategy
Content Marketing
Content Marketing
- Professional copywriting
- Creation of foundational web pages, blogs,
guides, whitepapers, case studies - Email, direct mail, advertising, and PR campaigns
- Videos
- Social media
Digital Marketing
Digital Marketing
- Website design and development
- Ecommerce development
- Graphic design
- Search engine optimization (SEO)
- Google Ads, LinkedIn and other Pay-per-Click (PPC)
- Marketing automation
Product Marketing
Product Marketing
- Blue Ocean Strategy
- Market research and competitive intelligence
- Product roadmap Development
- Product/marketing requirements Documentation (PRD/MRD)
- Beta testing
- Launch support and e-commerce
- Minimum advertised price (MAP) policy creation
Channel Marketing
Channel Marketing
- Market research and competitive Intelligence
- Channel program development and discount structures
- Global channel partner recruitment
- Channel web portal development and microsites
Pricing Strategies
Pricing Strategies
- Value-based pricing formulation
- Identification of list price, channel pricing, and street price
- Incentives and pricing-related promotions
- Bundling opportunities
Case Studies
Your Manufacturing Marketing Partner
In a world where marketing agencies overpromise and underdeliver, Innovaxis stands out with its dedication, expertise, and results-oriented approach tailored specifically for manufacturers. Contact us to learn how your marketing can fuel your growth and what a marketing audit could do for you.
