B2B Marketing for Manufacturers

From commercial/industrial to high-tech manufacturing, Innovaxis custom marketing programs fuel double digit revenue growth with a 300%+ ROI in the first 18 months

It's common for manufacturers to feel disconnected with marketing agencies, who struggle to understand your business, your value and differentiation, and what prospects need from you – and they likely know even less about market research, product roadmaps, channel marketing, and value-based pricing.

Innovaxis has served over 40 manufacturers as a manufacturing and industrial marketing agency over the last 30 years, so we understand what you need to grow and how to craft a custom marketing program that achieves your sales and marketing goals. Prior to working at Innovaxis, multiple team members worked for manufacturers including Bell + Howell, Johnson & Johnson, and Shure just to name a few in product marketing (product management and development) and marketing communication roles. Our president, Sean Parnell, has personally worked with several Fortune 500 manufacturers including Aegion (Insituform), Emerson, ITW, Kodak, Xerox, and Zebra Technologies to conduct market research and customer satisfaction studies, develop distribution channel strategies, and formulate pricing.

Let Innovaxis help you increase lead generation and sales through both traditional channels and ecommerce. We can even help you sort out sticky minimum advertised price (MAP) issues that reduce margins for your best channel partners. If you're using a legacy ecommerce system, we can also migrate your site to a far better platform – quicker and more cost effectively than you think.

If you're not yet selling online, we can implement ecommerce that generates a new revenue stream for you while avoiding conflict with your channel partners. Ecommerce is also a better way to serve end-users that only want to buy directly from you (even at a premium), can attract international sales, and is becoming more critical for long-term growth.

Some of Our Manufacturing Clients

Aircaster logo
AlterG logo
Bell + Howell logo
Bison Gear & Engineering logo
C&S Valve Company logo
CEntrance logo
CGI logo
CMI Novacast logo
Designcraft logo
Dixon logo
EMerson logo
Focus Medical logo
Image Access logo
Induction Innovations logo
Indus logo
Insituform logo
IFI logo
Illinois Tool Works logo
ImageTek logo
Kodak logo
MBX logo
OMNI International logo
Optibelt logo
Oregon Freeze Dry logo
Owens Design logo
Plastixs logo
Precision Brand logo
Ryt-Way logo
Shure logo
Slide logo
Sound World Solutions logo
SW Anderson logo
Team Reil logo
Thumbies logo
United Food Group logo
Whiting logo
Xymogen logo
Yargus logo
Zebra Technologies logo
ATK Foods

Manufacturing Marketing Services

Hover over each service offering to learn more:

Manufacturing Marketing Strategy
Marketing Strategy

Marketing Strategy

  • Market research and competitive intelligence
  • Marketing audits
  • Strategic marketing planning
  • Brand storytelling
  • Content strategy
  • Blue Ocean Strategy
Learn More

Manufacturing Content Marketing
Content Marketing

Content Marketing

  • Professional copywriting
  • Creation of foundational web pages, blogs,
    guides, whitepapers, case studies
  • Email, direct mail, advertising, and PR campaigns
  • Videos
  • Social media
Learn More

Manufacturing Digital Marketing
Digital Marketing

Digital Marketing

  • Website design and development
  • Ecommerce development
  • Graphic design
  • Search engine optimization (SEO)
  • Google Ads, LinkedIn and other Pay-per-Click (PPC)
  • Marketing automation
Learn More

Manufacturing Product Marketing
Product Marketing

Product Marketing

  • Blue Ocean Strategy
  • Market research and competitive intelligence
  • Product roadmap Development
  • Product/marketing requirements Documentation (PRD/MRD)
  • Beta testing
  • Launch support and e-commerce
  • Minimum advertised price (MAP) policy creation
Learn More

Manufacturing Channel Marketing
Channel Marketing

Channel Marketing

  • Market research and competitive Intelligence
  • Channel program development and discount structures
  • Global channel partner recruitment
  • Channel web portal development and microsites
Learn More

Manufacturing Pricing Strategy
Pricing Strategies

Pricing Strategies

  • Value-based pricing formulation
  • Identification of list price, channel pricing, and street price
  • Incentives and pricing-related promotions
  • Bundling opportunities
Learn More
Get Started with a Marketing Audit

Case Studies

Induction Heating Tool Manufacturer

Learn how an Innovaxis custom B2B marketing program generated annual sales and ecommerce increases of 30% per year over four years and a marketing ROI of 837%. Read more here.

Electromagnetic Pump Manufacturer

In just two months, Innovaxis revamped this client’s digital presence with a brand-new website, developed targeted messaging through a company brochure, created foundry-specific videos, and initiated impactful email campaigns. The cherry on top? The brand story, brochure, and video were all achieved in less than a month, just in time for an important industry show.

Pro Audio Manufacturer

Innovaxis helped an outsourced engineering service evolve into a manufacturer of high-end audio equipment, launched their first two products, created a channel marketing program, and recruited a global network of 40 resellers and distributors.

Document Scanner Manufacturer

Innovaxis market research and competitive intelligence helped the manufacturer evaluate markets for new products, which helped them avoid multimillion dollar mistakes and focus on where the most opportunities could be found.

Your Manufacturing Marketing Partner

In a world where marketing agencies overpromise and underdeliver, Innovaxis stands out with its dedication, expertise, and results-oriented approach tailored specifically for manufacturers. Contact us to learn how your marketing can fuel your growth and what a marketing audit could do for you.

Contact us to learn more about custom B2B marketing programs