B2B Marketing for Manufacturers

From commercial/industrial to high-tech manufacturing, Innovaxis custom marketing programs will fuel your growth with double digit revenue growth and a 300%+ ROI within the first 18 months

It’s common for manufacturers to feel disconnected with other marketing agencies, whose work can feel like a cookie-cutter effort because they don’t really understand your business, your value and differentiation, and what prospects need from you.

We’ve also been in your shoes: having worked with over 40 manufacturers over the last 30 years, Innovaxis understands product development, channel development, pricing, and what manufacturers need to drive growth. Let us help you increase lead generation and sales through both traditional channels and ecommerce - and if you're not yet selling online, we can implement ecommerce for you that does not create channel conflict with your channel partners, which will likely be critical for your long-term growth.

Some of Our Manufacturing Clients

Aircaster logo
AlterG logo
Bell + Howell logo
Bison Gear & Engineering logo
C&S Valve Company logo
CEntrance logo
CGI logo
CMI Novacast logo
Designcraft logo
Dixon logo
EMerson logo
Focus Medical logo
Image Access logo
Induction Innovations logo
Indus logo
Insituform logo
IFI logo
Illinois Tool Works logo
ImageTek logo
Kodak logo
MBX logo
OMNI International logo
Optibelt logo
Oregon Freeze Dry logo
Owens Design logo
Plastixs logo
Precision Brand logo
Ryt-Way logo
Shure logo
Slide logo
Sound World Solutions logo
SW Anderson logo
Team Reil logo
Thumbies logo
United Food Group logo
Whiting logo
Xymogen logo
Yargus logo
Zebra Technologies logo
ATK Foods

Manufacturing Marketing Services

Hover over each service offering to learn more:

Marketing Strategy
Marketing Strategy

Marketing Strategy

  • Market research and competitive intelligence
  • Marketing audits
  • Strategic marketing planning
  • Brand storytelling
  • Content strategy
  • Blue Ocean Strategy

Marketing Strategy
Content Marketing

Content Marketing

  • Professional copywriting
  • Creation of foundational web pages, blogs,
    guides, whitepapers, case studies
  • Email, direct mail, advertising, and PR campaigns
  • Videos
  • Social media

Marketing Strategy
Digital Marketing

Digital Marketing

  • Website design and development
  • Ecommerce development
  • Graphic design
  • Search engine optimization (SEO)
  • Google Ads, LinkedIn and other Pay-per-Click (PPC)
  • Marketing automation

Marketing Strategy
Product Marketing

Product Marketing

  • Blue Ocean Strategy
  • Market research and competitive intelligence
  • Product roadmap Development
  • Product/marketing requirements Documentation (PRD/MRD)
  • Beta testing
  • Launch support and e-commerce
  • Minimum advertised price (MAP) policy creation
Learn More

Marketing Strategy
Channel Marketing

Channel Marketing

  • Market research and competitive Intelligence
  • Channel program development and discount structures
  • Global channel partner recruitment
  • Channel web portal development and microsites
Learn More

Marketing Strategy
Pricing Strategies

Pricing Strategies

  • Value-based pricing formulation
  • Identification of list price, channel pricing, and street price
  • Incentives and pricing-related promotions
  • Bundling opportunities
Learn More
Get Started with a Marketing Audit

Highlighted Case Studies

Induction Heating Tool Manufacturer

Learn how an Innovaxis custom B2B marketing program generated annual sales and ecommerce increases of 30% per year over four years and a marketing ROI of 837%. Read more here.

Electromagnetic Pump Manufacturer

In just two months, Innovaxis revamped this client’s digital presence with a brand-new website, developed targeted messaging through a company brochure, created foundry-specific videos, and initiated impactful email campaigns. The cherry on top? The brand story, brochure, and video were all achieved in less than a month, just in time for an important industry show.

Pro Audio Manufacturer

Innovaxis helped an outsourced engineering service evolve into a manufacturer of high-end audio equipment, launched their first two products, created a channel marketing program, and recruited a global network of 40 resellers and distributors.

Document Scanner Manufacturer

Innovaxis market research and competitive intelligence helped the manufacturer evaluate markets for new products, which helped them avoid multimillion dollar mistakes and focus on where the most opportunities could be found.

Your Manufacturing Marketing Partner

In a world where marketing agencies overpromise and underdeliver, Innovaxis stands out with its dedication, expertise, and results-oriented approach tailored specifically for manufacturers. Contact us to learn how your marketing can fuel your growth and what a marketing audit could do for you.

Contact us to learn more about custom B2B marketing programs