B2B Marketing Careers | Innovaxis B2B Marketing Agency

Innovaxis is looking for hungry, humble and emotionally intelligent people that can help us achieve our mission of accelerating demand for small and mid-sized businesses through results-oriented business-to-business (B2B) marketing strategy and managed services. We are a certified, minority woman-owned B2B marketing consulting agency, founded in 2007 that believes in a strong work-life balance. We are also partners of HubSpot, Zoho, WP Engine, NitroPack, ZeroBounce, and are Google Ads Certified.

Please review the open positions below and apply with a cover letter and resume if you’d like to apply.

Copywriter

Content creation and brand story development is central to how we grow our business-to-business (B2B) clients. If you are experienced at B2B copywriting, perhaps a former journalist and/or published author, who excels at interviewing people, rapidly learning new things, and writing knowledgeably about things you’ve never heard of before, you may be a great fit for our copywriter position.

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Digital Marketing Manager

We are seeking a digitally savvy, high-performing leader with WordPress, e-commerce, and CRM/marketing automation experience to lead client execution and manage two team members and external resources, accelerating the growth of our clients and us.

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Digital Marketing Coordinator

Are you a recent graduate (or about to be) with some back-end WordPress experience? Have you worked with HubSpot, Google Analytics, Moz/SEMRush, or other digital marketing systems? Are you good at learning new technology and solving problems? This is the job for you if you’re passionate about digital marketing and want to obtain client-facing experience with established business-to-business (B2B) companies and nonprofits that serve a wide variety of industries.

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Frequently Asked Questions

Why doesn’t my professionally designed website generate good leads?

Even the most beautifully designed website can’t drive lead generation without the right content strategy, centered around a clear understanding of the needs and problems of your target market (i.e. brand story) and optimized for search to reflect the solutions they are searching for. Without that, you can waste a lot of time and energy on what are essentially random acts of marketing.

How important is brand storytelling for lead generation?

Brand storytelling is a powerful tool for connecting with your target market and a commonly missed opportunity to communicate the value of your goods and services to your audience. It’s built around understanding their challenges and your role in solving them, positioning your prospects as the hero of their story and you as their guide.

What’s the best way to track ROI from digital marketing efforts?

Simply asking, “How did you hear about us?” during calls and on website forms will help you attribute what generates leads and sales. Once you calculate how much sales is attributable to marketing and divide by the amount of that marketing investment, you will have your marketing ROI calculation. Learn more with the Innovaxis marketing ROI calculator.

Capability Statement

Careers at Innovaxis Marketing

Copywriter

Digital Marketing Manager

Digital Marketing Coordinator

Frequently Asked Questions

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