Tag: distribution channels
4 Strategies to Get More from Your Manufacturing Marketing Efforts
Manufacturers often struggle to get results from their marketing efforts.
Sometimes, it’s the result of relying on traditional sources of marketing in the belief that catalogs, tradeshows and industry advertising are the primary drivers of manufacturing lead generation, e-commerce sales and revenue growth.
Sometimes, the problem is brand story messaging that is so product-focused that it doesn’t convey the and the real value you provide to your customers.
Often, the problem can be tied to an approach that is more random than strategic: a few trade shows here and there, a website makeover, and the occasional email sent out into the wide world of potential prospects.
… Continue Reading >>Website Development vs. Web Design
Web designers are a dime-a-dozen. A commodity. It seems everyone and their brother can create a new website these days. So what differentiates one from another? It’s the difference between website development and web design. One generates leads. One will leave you thinking that marketing doesn’t work.
Far too many web designers place style over substance, masking a lack of quality content with a few lines of code. Or they make you to write everything yourself—and you’ve got a business to run. They also claim to offer SEO services but often lack an understanding of current best practices, or utilize black hat SEO practices that can get you blacklisted by Google and Bing.
… Continue Reading >>