Tag: b2b content strategy
5 Mistakes You’re Making on Your B2B Website
You’ve spent a lot of time, money and effort developing your B2B website. But while it looks sleek and includes lots of information about your products and services, it’s a lot less impressive when it comes to generating business.
It’s a common frustration for business owners who go to the trouble and expense of a website renovation only to discover that beneath a superficial layer of style and a few user experience upgrades, there isn’t much happening to convert visitors into leads.
Here are 5 reasons that could explain why.
1. Too much design; too little story … Continue Reading >>Want to Convert Prospects? Make Them the Hero of the Story
Have you ever visited a B2B company’s website in search of a solution to a problem you’re experiencing – only to be met with overly promotional messaging that failed to mention your needs? Were you inspired to implement their solution or buy their product? Or did your eyes glaze over before you clicked on to another site?
If you’re like most people, we’ll assume you weren’t moved to pick up the phone. But, despite the fact that solution-led messaging consistently fails to inspire, it is everywhere in the B2B world. Why?
If you run a B2B company, you likely understand. You know how effective your solution is and have seen the impact it has on your clients – so it’s tempting to lead with that message.
… Continue Reading >>How Content Can Accelerate Prospects Through the Sales Funnel
Learn how your content mirrors your sales funnel, with mid and bottom funnel content generating leads and accelerating prospects to become customers in the buyer’s journey.
If there’s anything that gets a website reader’s heart racing and eyes moving down the page in anticipation, it’s marketing-speak. All those high-quality products and services for achieving things in more ways, faster and more cost-effectively than ever before!
It’s riveting stuff, (yawn) pulling the reader into a thicket of abstract nouns as they search for a signpost, a detail, something – anything solid they can use to satisfy the need that brought them to the website in the first place.
… Continue Reading >>