Innovations Insights
#fail: How to Repel Prospects with B2B Email Campaigns that Go Nowhere
To: Email List Person@gmail.con
From: Our New Marketing Intern
Subject: Re: Hi! Are you looking to COMPLETELY CRUSH your email marketing strategy?!! Read me! 😊
Dude:
Ever wondered why some email campaigns get results and others go so completely ignored that you find yourself googling the outage map? How is it possible for an email campaign to fail to connect to so many people?
It’s more than possible. With the right techniques, you can craft B2B email pitches so repellent they won’t even be opened by mistake. Here’s how:
- Start with subject lines that are wordy, urgent and heavy on punctuation!!? If the spam filters don’t reject you first, you can almost guarantee a straight-to-trash result with credibility-straining embellishments like “greatest ever,” “like no other” and “once-in-a-lifetime-opportunities.”
- Grab their attention with a flashy clickbait title: You won’t believe what happens at the end of this email!
Adobe Business Catalyst: Far Better than WordPress for B2B Small Business
Update: Adobe has announced the end of life for Adobe Business Catalyst as of March 25, 2021. Contact us to learn the best options to migrate your website.
As an Adobe Business Catalyst partner for over five years, I’m often asked why this web content management software (WCMS) is so effective for business-to-business (B2B) marketing for small and mid-sized (SMB) businesses. Having worked with WordPress for numerous years, as well as Joomla, Drupal, Modx, Umbraco, Miva, Adobe Muse, American Eagle, Ruby on Rails, Tridion, HubSpot, and good ol’ straight HTML, here’s why Adobe Business Catalyst continues to make so much sense for our clients and for us (this is an Adobe Business Catalyst website).
What Do You Like Best about Adobe Business Catalyst?
Adobe Business Catalyst requires a minimum of website development to look great (no more need for Joomla,
… Continue Reading >>B2B Email Marketing: Love It or Hate It?
Below is an excerpt from a blog post from the Adobe Business Catalyst Blog featuring Innovaxis Marketing Consulting, a BC Partner with a solid experience in marketing services, email campaigns, PR, website development, social media, channel development and more.Most business owners and executives get between 50-200 emails a day. This makes it very difficult to get their attention with an email campaign. However, if done effectively, and as part of an overall sales and marketing campaign, email campaigns can generate quality leads. Otherwise, email campaigns can be a complete waste of time, result in prospects sending your email to the spam folder or even get your company’s email domain blacklisted.
List AcquisitionSome businesses out there use Data.com and NetProspex because both services offer full contact information, including email for $0.60 to $1.00 per name and you own the list. Renting lists doesn’t work because you won’t get any of the tracking: who opened the email,
… Continue Reading >>