Tag: email campaigns
HubSpot Best Practices: Email Marketing
Even with so many ways to reach out to your prospects in an era of multiplying digital platforms, email marketing remains an effective tool for generating leads.
But it’s not enough to just hit the send button and shower your list of prospects with selling points.
Your email has to make it through a gauntlet of spam filters, competing messages and demands on your audience’s time – not to mention that pesky “delete” button.
Even so, with modern tools, this process is easier and more effective than ever.
HubSpot’s email marketing capability, part of the Marketing Hub, provides a much-needed edge for your email campaigns with tools that let you tailor your lists,… Continue Reading >>
#fail: How to Repel Prospects with B2B Email Campaigns that Go Nowhere
To: Email List Person@gmail.con
From: Our New Marketing Intern
Subject: Re: Hi! Are you looking to COMPLETELY CRUSH your email marketing strategy?!! Read me! 😊
Ever wondered why some email campaigns get results and others go so completely ignored that you find yourself googling the outage map? How is it possible for an email campaign to fail to connect to so many people?
It’s more than possible. With the right techniques, you can craft B2B email pitches so repellent they won’t even be opened by mistake. Here’s how:
- Start with subject lines that are wordy,
Adobe Business Catalyst: Far Better than WordPress for B2B Small Business
Update: Adobe has announced the end of life for Adobe Business Catalyst as of March 25, 2021. Contact us to learn the best options to migrate your website.
As an Adobe Business Catalyst partner for over five years, I’m often asked why this web content management software (WCMS) is so effective for business-to-business (B2B) marketing for small and mid-sized (SMB) businesses. Having worked with WordPress for numerous years, as well as Joomla, Drupal, Modx, Umbraco, Miva, Adobe Muse, American Eagle, Ruby on Rails, Tridion, HubSpot, and good ol’ straight HTML, here’s why Adobe Business Catalyst continues to make so much sense for our clients and for us (this is an Adobe Business Catalyst website).… Continue Reading >>