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#fail: How to Repel Prospects with B2B Email Campaigns that Go Nowhere

Raven Chapman - Sunday, April 26, 2020

How to Fail at B2B Email Campaigns

To:  Email List Person@gmail.con

From: Our New Marketing Intern

Subject: Re: Hi! Are you looking to COMPLETELY CRUSH your email marketing strategy?!! Read me! 😊

Dude:

Ever wondered why some email campaigns get results and others go so completely ignored that you find yourself googling the outage map? How is it possible for an email campaign to fail to connect to so many people?

It’s more than possible. With the right techniques, you can craft B2B email pitches so repellent they won’t even be opened by mistake. Here’s how:

  • Start with subject lines that are wordy,
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Adobe Business Catalyst: Far Better than WordPress for B2B Small Business

Sean Parnell - Thursday, January 12, 2017

Update: Adobe has announced the end of life for Adobe Business Catalyst as of March 25, 2021. Contact us to learn the best options to migrate your website.

Adobe Business Catalyst: Far Better than WordPress for B2B Small Business

As an Adobe Business Catalyst partner for over five years, I’m often asked why this web content management software (WCMS) is so effective for business-to-business (B2B) marketing for small and mid-sized (SMB) businesses. Having worked with WordPress for numerous years, as well as Joomla, Drupal, Modx, Umbraco, Miva, Adobe Muse, American Eagle, Ruby on Rails, Tridion, HubSpot, and good ol’ straight HTML, here’s why Adobe Business Catalyst continues to make so much sense for our clients and for us (this is an Adobe Business Catalyst website).

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