Innovations Insights
Adobe Business Catalyst: Far Better than WordPress for B2B Small Business
Update: Adobe has announced the end of life for Adobe Business Catalyst as of March 25, 2021. Contact us to learn the best options to migrate your website.
As an Adobe Business Catalyst partner for over five years, I’m often asked why this web content management software (WCMS) is so effective for business-to-business (B2B) marketing for small and mid-sized (SMB) businesses. Having worked with WordPress for numerous years, as well as Joomla, Drupal, Modx, Umbraco, Miva, Adobe Muse, American Eagle, Ruby on Rails, Tridion, HubSpot, and good ol’ straight HTML, here’s why Adobe Business Catalyst continues to make so much sense for our clients and for us (this is an Adobe Business Catalyst website).
What Do You Like Best about Adobe Business Catalyst?
Adobe Business Catalyst requires a minimum of website development to look great (no more need for Joomla,
… Continue Reading >>B2B Email Marketing: Love It or Hate It?
Below is an excerpt from a blog post from the Adobe Business Catalyst Blog featuring Innovaxis Marketing Consulting, a BC Partner with a solid experience in marketing services, email campaigns, PR, website development, social media, channel development and more.
Most business owners and executives get between 50-200 emails a day. This makes it very difficult to get their attention with an email campaign. However, if done effectively, and as part of an overall sales and marketing campaign, email campaigns can generate quality leads. Otherwise, email campaigns can be a complete waste of time, result in prospects sending your email to the spam folder or even get your company’s email domain blacklisted.
List AcquisitionSome businesses out there use Data.com and NetProspex because both services offer full contact information, including email for $0.60 to $1.00 per name and you own the list. Renting lists doesn’t work because you won’t get any of the tracking: who opened the email,
… Continue Reading >>