Month: May 2025
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Learn Why Your Marketing Isn’t Producing Results with an Audit
Lackluster marketing results are rarely the result of lackluster efforts. Many businesses devote a lot of time and attention to marketing and still see little return.
While it can be easy to mistake a lot of activity or a big budget for a healthy marketing plan, a closer look can reveal a very different picture. No matter how well-inspired, random acts of marketing rarely produce much more than noise. And when it comes to your marketing efforts, there is no good reason to experiment to see what works.
A comprehensive marketing audit will show you exactly what’s working and what isn’t and provide a plan for transforming your marketing into a lead generation machine.
… Continue Reading >>From Corporate to Creative: How Innovaxis Marketing Fuels B2B Growth
Innovaxis Marketing founder Sean Parnell shares how his agency helps B2B companies grow with strategy-first marketing, brand storytelling, and Blue Ocean Strategy.
In a recent episode of Insights and Action with Orange 142, host Shiv Walia sat down with Sean Parnell, co-founder and president of Innovaxis Marketing, to talk about how his Chicago-based marketing consulting agency helps B2B companies and nonprofits transform their marketing into a growth engine by aligning marketing with sales and business strategy.
Watch the full episode or read the recap below.
Sean and Lina Parnell launched Innovaxis in 2007, just as the Great Recession began.
… Continue Reading >>Fuel Sustainable Growth with Brand Storytelling
We are excited to announce the launch of the Brand Story Workshop for business owners and marketing leaders who want their messaging to increase leads and sales.
The Brand Story workshop is available for nonprofits, government agencies, manufacturers, software vendors, and other businesses that want their messaging to resonate powerfully with target markets. In particular, startups can utilize the Brand Story Workshop to avoid ineffective messaging that often leads to catastrophic failure.
As a Vistage member since 2021, the Brand Story Workshop is available to Vistage chairs as well as other organizations and industry associations.
… Continue Reading >>