For the 17th consecutive year, the Chicago Innovation Awards will celebrate the most innovative new products and services introduced in the Chicago. Nominees and winners cut across all industries, from large corporations to start-ups, for-profit and non-profit, public and private sector, high tech and low tech. The key is innovation.
I encourage all who have developed a new product or service within the last 3 years to self-nominate for this year’s awards. Nominations are free, and can be submitted via an online form at www.chicagoinnovation.com. The deadline is July 31, 2018.
This year’s winners will be celebrated with 1,500 business and civic leaders at the Chicago Innovation Awards on October 29, 2018, at the Harris Theater. Winners will be covered in local and national media, invited to ring the NASDAQ Bell, invited to meet with the Mayor, Governor, Cook County President and more.… Continue Reading >>
“Like many men of his generation, Larry Faust, 61, of Seattle, went to a lot of rock concerts in his youth. And like many men of his generation, his hearing isn’t what it used to be.
“‘My wife has been bugging me for several years to do something about my hearing,’ said Mr. Faust. ‘I spent part of the summer of 1969 at Woodstock. So that probably didn’t help.’
“Instead of going the traditional route — buying hearing aids through an audiologist or licensed hearing aid dispenser — Mr. Faust purchased a device that is classified as a personal sound amplifier product, or P.S.A.P., which is designed to amplify sounds in a recreational environment.… Continue Reading >>
Below is an excerpt of my new favorite article, written by Brant Cooper on Business Insider. It reminds me why we write press releases on an as-needed basis for a fraction of the $5K per month PR agencies charge for a retainer…
“Before you hire a PR agency or even consider PR, the first thing you need to understand is what you are trying to accomplish, what is your objective. Second, you should consider whether that objective is right for the stage of your business. If you are an early startup, pre Product-Market fit, or even pre “Sales and Marketing Roadmap,” you should not hire a PR firm.
“Hiring an agency is wrong, because, generally:
- You do not need press releases
- You do not need a campaign blitz of articles and press mentions
- Your PR firm does not know how to do your customer messaging or positioning for you
- Your PR firm should be no where near your social media
- Most PR firms will tell you need all of the above,