B2B Marketing Consulting & Agency Services Blog

B2B Marketing Strategy & Managed Services Blog Tag: pr

Chicago Innovation Awards 2018: Call for Nominations

Sean Parnell - Wednesday, June 27, 2018

Chicago Innovation Awards 2018: Call for Nominations

For the 17th consecutive year, the Chicago Innovation Awards will celebrate the most innovative new products and services introduced in the Chicago. Nominees and winners cut across all industries, from large corporations to start-ups, for-profit and non-profit, public and private sector, high tech and low tech. The key is innovation.

I encourage all who have developed a new product or service within the last 3 years to self-nominate for this year’s awards. Nominations are free, and can be submitted via an online form at www.chicagoinnovation.com. The deadline is July 31, 2018.

This year’s winners will be celebrated with 1,500 business and civic leaders at the Chicago Innovation Awards on October 29,

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Must Read: “Hey, Startups: Don’t Hire A PR Agency”

Sean Parnell - Monday, January 2, 2012

Below is an excerpt of my new favorite article, written by Brant Cooper on Business Insider. It reminds me why we write press releases on an as-needed basis for a fraction of the $5K per month PR agencies charge for a retainer…

“Before you hire a PR agency or even consider PR, the first thing you need to understand is what you are trying to accomplish, what is your objective. Second, you should consider whether that objective is right for the stage of your business.  If you are an early startup, pre Product-Market fit, or even pre “Sales and Marketing Roadmap,” you should not hire a PR firm.

“Hiring an agency is wrong,

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