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B2B Marketing: 3 Components

Sean Parnell - Saturday, July 16, 2016

B2B Marketing: 3 ComponentsMarketing can seem very complicated but it doesn’t have to be. Marketing is three things: strategy, inbound marketing and outbound marketing. Here they are explained along with critical success factors.

Strategy

Critical Success Factor: be holistic with goals – remember the 4 Ps of Marketing:

Critical Success Factor: be inclusive by grounding your strategy in reality by interviewing your internal team as well as key clients, channel partners,

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B2B Marketing Automation Software: 3 Critical Factors for Success

Sean Parnell - Wednesday, January 27, 2016

B2B Marketing Automation Software: 3 Critical Factors for SuccessWhen successful, marketing automation software can take your business-to-business (B2B) marketing and lead generation to the next level. Marketing automation can also cost you at least $7,000 to $15,000 per year and not produce a single lead.

So, how do you avoid an epic fail?

Don’t Believe the Hype

Remember Public Enemy? Before you fall for the hype, take a good look at your business to see if you’re ready for marketing automation. Even the most amazing software tool can’t help someone that without a written marketing plan, a compelling website and content that resonates with your target market.

I’m reminded of one of our clients that spent $10,000 on HubSpot and never used it because they had a dated WordPress website (actually blacklisted by Google because it got hacked and contained malware), and they had no one on staff that could write up a web page,

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