B2B Marketing Consulting & Agency Services Blog

B2B Marketing Strategy & Managed Services Blog Tag: outbound marketing

How Effective B2B Marketing Increases Business Value

Sean Parnell - Wednesday, November 15, 2023

B2B marketing funnel

If you’re a business owner, you don’t need to hear that you need a marketing plan.

What you may not know or not had a reason to believe until now: if your marketing strategy is developed by people that understand your business and executed effectively, marketing can take you much farther than even the best salespeople – though marketing is meant to align with the sales team and make selling easier. The result: maximum business value when it comes time to sell or pass your business on to the next generation of owners.

Marketing is a way to increase the value of your business – often more so than your sales team,

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2023 B2B Marketing Strategy: 3 Things to Look for in a Partner

Sean Parnell - Saturday, December 3, 2022

B2B Marketing Partner 2023

With a new year around the corner, you may be tempted to experiment with marketing strategies you’ve read about online or cherry-pick some new marketing technology in an effort to start the year off right.

Every year, a flood of shiny new marketing products, strategies and services promising exponential growth hits the market. But without a trusted advisor or thoughtful strategy, it’s hard to know which way to go.

If you’ve decided to look for a B2B marketing partner to help you navigate this process, the challenge can seem just as daunting as going it alone. Should you turn to a web designer for a redesign? Hire a freelance writer to helm your blog?

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B2B Marketing: 3 Components

Sean Parnell - Saturday, July 16, 2016

B2B Marketing: 3 ComponentsMarketing can seem very complicated but it doesn’t have to be. Marketing is three things: strategy, inbound marketing and outbound marketing. Here they are explained along with critical success factors.

Strategy

Critical Success Factor: be holistic with goals – remember the 4 Ps of Marketing:

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B2B Marketing Automation Software: 3 Critical Factors for Success

Sean Parnell - Wednesday, January 27, 2016

B2B Marketing Automation Software: 3 Critical Factors for SuccessWhen successful, marketing automation software can take your business-to-business (B2B) marketing and lead generation to the next level. Marketing automation can also cost you at least $7,000 to $15,000 per year and not produce a single lead.

So, how do you avoid an epic fail?

Don’t Believe the Hype

Remember Public Enemy? Before you fall for the hype, take a good look at your business to see if you’re ready for marketing automation. Even the most amazing software tool can’t help someone that without a written marketing plan, a compelling website and content that resonates with your target market.

I’m reminded of one of our clients that spent $10,000 on HubSpot and never used it because they had a dated WordPress website (actually blacklisted by Google because it got hacked and contained malware),

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