“Marketing doesn’t work” – statement from a document imaging reseller to us in 2012.
He was 100% correct: marketing without a strategy, with poor execution and being disconnected with sales most certainly does not work – and this is the most common form of marketing that we’ve encountered.
So, what does work?
The Marketing ROI Formula
Based on our 16 years working in the ECM industry with over 50 companies, plus our 20 years of business-to-business (B2B) marketing experience, here’s what we’ve found to be a successful marketing formula:
- Marketing Strategy: creation of a comprehensive marketing plan that answers how marketing will achieve your lead generation,
As you think about strategic marketing planning and budgeting for 2017, I have 3 questions for you:
- Are you happy with the results of your marketing efforts this year and how they translated into lead generation and sales success?
- Are you confident in your ability to execute your marketing plan for 2017 with your current internal and external resources?
- Are you on top of content marketing, and ranking as high as you want for your highest priority keywords?
If not, we should talk.
We know it’s difficult to outsource your marketing for the first time or to change marketing partners,… Continue Reading >>