B2B Marketing Consulting Agency Blog

Are You Happy with the Results of Your Marketing?

- November 23, 2023 4:23 pm

B2B Marketing Results

As you think about strategic marketing planning and budgeting for the coming year, I have three questions for you:

  1. Are you happy with the results of your marketing efforts this year and how they have fueled your new customer acquisition and revenue growth this year?
  2. Are you confident in your ability to execute your marketing plan for next year with your current internal and external resources?
  3. Are you on top of digital and content marketing best practices?

If not, we should talk.

Strategic Marketing Execution in the New Year

We know it’s difficult to outsource your marketing for the first time or to change marketing agencies, but we also know that many companies are underserved by well-intentioned marketing agencies, web designers, SEO companies, Google Ads agencies, and freelance copywriters that are neither strategic nor holistic.

Consider that the mission of our B2B marketing practice is to accelerate your sales growth through results-based marketing strategy and managed services that pay for themselves and generate an impressive ROI.

This is a result of our consulting team averaging 25 years of B2B marketing experience, including special expertise in the following industries:


Having been employed by and worked for a multitude of manufacturing companies over the last 30 years, we’ve been in your shoes – everything we do is to make your job easier by achieving your goals faster and with less friction. Innovaxis especially knows how manufacturers of value-adding products need content marketing to explain their value, with market research and product management to ensure a healthy product roadmap and to avoid commoditization, and a global distribution channel strategy that allows them to accelerate sales worldwide

And if you’re not yet selling online, we can implement ecommerce for you that quickly pays for itself and does not create channel conflict with your channel partners – this will likely be critical for your long-term growth.


We love working with distributors because achieving new levels of revenue growth is so easy, from ecommerce to traditional sales, by harnessing both content and digital marketing best practices, along with market research to explore how to sell more to existing clients, successfully sell new products, and expand into new markets.

Software Companies

Having worked with numerous software companies across numerous industries, Innovaxis understands product development, channel development, pricing, and what software vendors need to drive growth.

We also help software vendors realize that leading with features and benefits does not effectively resonate with prospects because it’s all about what problems you solve for them, the opportunities that open up as a result, how you do it, and that you can be trusted to do so. Additionally, it’s crucial to realize that software is only part of what you sell: your people and process, both pre- and post-sale, are critical to your success.

Technology Integrators

Innovaxis has worked with 50+ technology integrators and value-adding resellers (VARs)  to increase their traditional and ecommerce sales. It’s common for technology integrators and VARs to feel disconnected with other marketing agencies, whose marketing efforts are frequently ineffective because they don’t really understand your business, your value and differentiation, and what prospects across different vertical markets need from you. Technology integrators are pleasantly surprised at how quickly we understand their business and effectively communicate your value-add to prospects.

Professional Services & Specialty Outsourcing Providers

From packaging to work uniform rentals to IT managed services and much more, we help service providers to identify new markets for growth and the right combination of inbound and outbound marketing to generate leads and land new clients

Enterprise Content Management (ECM)

No one has more B2B ECM marketing experience than we do with 10 years of working with 50+ software vendors (document management, document capture), scanner manufacturers and their channel partners from system integrators to VARs to service bureaus

Get Started Today

Let us know if you’d like to explore stronger marketing and sales results for the year ahead, perhaps starting with a B2B marketing audit to evaluate how effective your current marketing is and where we can take you from here.

Contact Us Today to Explore Results-Based B2B Marketing