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5 Key Building Blocks of Successful B2B SEO

Sean Parnell - Monday, April 13, 2020

B2B SEO Building Blocks

There are numerous components to search engine optimization (SEO) in business-to-business (B2B) marketing, so how do you know where to start. Here are five key building blocks that, once mastered, will increase traffic for any website by 30-300% or more.

Keyword Rankings

“The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.” – Moz

Tracking keyword rankings is central to the success of all SEO activities. Keywords are a leading indicator for lead generation, along with organic search traffic and lead generation. Rank for the wrong keywords, and you will have wasted a lot of time and money. Rank for the right keywords, and your lead generation activities are likely to be very successful.

We conduct extensive keyword research using the Keyword Planner of Google Ads to tailor our on-site content to align with the keywords searched for by prospects.

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Innovaxis Named to List of Chicago’s Top Marketing Consultants

Sean Parnell - Wednesday, July 31, 2019

Innovaxis Named to List of Chicago's Top Marketing Consultants

As a B2B-focused digital marketing firm with a track record of creating lead-generating marketing content and strategy for a wide variety of businesses, we are proud to have been named to a list of the top marketing and consulting firms serving Chicago.

The ranking, created by Seattle-based research firm Expertise, used 25 variables across five categories that include reputation, credibility, experience, availability and professionalism to establish its list. The agencies on the list were culled from a starting point of more than 600 marketing consultants serving Chicago.

B2B Expertise that Drives Lead Generation

Our president Sean Parnell said the ranking reflects the hard work and specialized expertise that the Innovaxis Marketing team brings to its B2B clients both in Chicago and across the United States.

“Too many B2B companies spend too much money on marketing efforts that aren’t aligned with a successful B2B marketing strategy – which requires a focus that is far more targeted than churning out generic content and Facebook posts,”

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B2B Marketing: 3 Components

Sean Parnell - Saturday, July 16, 2016

B2B Marketing: 3 ComponentsMarketing can seem very complicated but it doesn’t have to be. Marketing is three things: strategy, inbound marketing and outbound marketing. Here they are explained along with critical success factors.

Strategy

Critical Success Factor: be holistic with goals – remember the 4 Ps of Marketing:

Critical Success Factor: be inclusive by grounding your strategy in reality by interviewing your internal team as well as key clients, channel partners,

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B2B Marketing Automation Software: 3 Critical Factors for Success

Sean Parnell - Wednesday, January 27, 2016

B2B Marketing Automation Software: 3 Critical Factors for SuccessWhen successful, marketing automation software can take your business-to-business (B2B) marketing and lead generation to the next level. Marketing automation can also cost you at least $7,000 to $15,000 per year and not produce a single lead.

So, how do you avoid an epic fail?

Don’t Believe the Hype

Remember Public Enemy? Before you fall for the hype, take a good look at your business to see if you’re ready for marketing automation. Even the most amazing software tool can’t help someone that without a written marketing plan, a compelling website and content that resonates with your target market.

I’m reminded of one of our clients that spent $10,000 on HubSpot and never used it because they had a dated WordPress website (actually blacklisted by Google because it got hacked and contained malware), and they had no one on staff that could write up a web page,

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