As a B2B-focused digital marketing firm with a track record of creating lead-generating marketing content and strategy for a wide variety of businesses, we are proud to have been named to a list of the top marketing and consulting firms serving Chicago.
The ranking, created by Seattle-based research firm Expertise, used 25 variables across five categories that include reputation, credibility, experience, availability and professionalism to establish its list. The agencies on the list were culled from a starting point of more than 600 marketing consultants serving Chicago.
B2B Expertise that Drives Lead Generation
Our president Sean Parnell said the ranking reflects the hard work and specialized expertise that the Innovaxis Marketing team brings to its B2B clients both in Chicago and across the United States.
“Too many B2B companies spend too much money on marketing efforts that aren’t aligned with a successful B2B marketing strategy – which requires a focus that is far more targeted than churning out generic content and Facebook posts,”… Continue Reading >>
Marketing can seem very complicated but it doesn’t have to be. Marketing is three things: strategy, inbound marketing and outbound marketing. Here they are explained along with critical success factors.
Critical Success Factor: be holistic with goals – remember the 4 Ps of Marketing:
- Product/service Portfolio: have all your target market needs?
- Placement: channels strategy and referral sources, push vs. pull
- Pricing: cost plus vs. market based
- Promotions: get the word out (what most people think of as marketing but it’s only one “P”
Critical Success Factor: be inclusive by grounding your strategy in reality by interviewing your internal team as well as key clients, channel partners,… Continue Reading >>
When successful, marketing automation software can take your business-to-business (B2B) marketing and lead generation to the next level. Marketing automation can also cost you at least $7,000 to $15,000 per year and not produce a single lead.
So, how do you avoid an epic fail?
Don’t Believe the Hype
Remember Public Enemy? Before you fall for the hype, take a good look at your business to see if you’re ready for marketing automation. Even the most amazing software tool can’t help someone that without a written marketing plan, a compelling website and content that resonates with your target market.
I’m reminded of one of our clients that spent $10,000 on HubSpot and never used it because they had a dated WordPress website (actually blacklisted by Google because it got hacked and contained malware), and they had no one on staff that could write up a web page,… Continue Reading >>