Tell Your Prospects a Better Story: Theirs
Are you leading with the blah, blah, blah in your marketing? Yawn.
Do you want prospects to see you as just another vendor or a trusted business advisor?
Many companies make the same mistake in their messaging and branding: they lead with their products and services, features and benefits. You know Sandler preaches against this, so why is it so… everywhere in marketing? It’s the same tired story. Prospects have heard it so many times… blah, blah, blah. It’s just noise to them.
Problems Solved vs. Features & Benefits
Lead with the problems you solve and the people you solve them for instead – and you’re likely to find prospects who want to share their problems with you.… Continue Reading >>