Month: July 2024
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Four Takeaways from the Google Search Algorithm Leak
The Google search algorithm has always been a bit of a guessing game for marketers and SEO specialists. The only solid evidence of Google search determinants up until this point has been culled from search and website data from testing various SEO strategies (i.e. trial and error) and statements from Google itself. The guessing game, however, while far from over, has been flooded with new clues.
In March, thousands of documents from inside Google’s Search division were leaked online, detailing what has been described as 14,000 ranking features. As reported on May 29, Google confirmed the authenticity of the documents in an emailed statement to the The Verge, while also attempting to downplay the relevance of the information.
… Continue Reading >>How to Cut B2B Marketing Costs and Increase Leads & Sales
“Reducing marketing spending will, in most cases, only make a bad financial situation worse. You can almost never save your way to profitability.”
– Craig Bloem, Inc.
When the market falters or new obstacles cut into your business goals, are you tempted to cut marketing costs? Be careful not to cut your leads and sales as a result:
Not all outsourced marketing is effective, so how do you select the right partner?
The right marketing partner is a cost-effective way to control costs without losing the momentum that marketing provides for your sales efforts. Here are some key criteria for identifying the partner – and the ROI – that you need.
… Continue Reading >>Don’t Mistake Random Acts of Marketing for a B2B Marketing Strategy
Without a strategy, B2B marketing can be like trying to find a needle in a haystack while wearing oven mitts. Many small and midsize businesses jump from idea to idea, hoping to stumble upon a winning effort.
They often end up hiring B2B marketing agencies that design eye-popping graphics but go lightly around the whole “strategy” part.
Spoiler alert: it’s not great for your business.
The High Cost of Random Acts of Marketing
Many businesses have been let down by marketing efforts that lack a guiding strategy. We’ve seen it all — a hodge-podge of sporadic, opportunistic, and often expensive tactics that produce little return. These “random acts of marketing” are disjointed,
… Continue Reading >>