Organic Traffic Is Down – Is Your B2B Marketing Failing?

Your organic website traffic is declining. Is it time to panic?

For years, organic traffic has been a reliable leading indicator of keyword ranking changes, search visibility, lead generation, and sales. If organic traffic increased, the strategy was working, and you could expect more leads and sales. If organic traffic declined, there was likely a problem with your website, content or search engine optimization (SEO).

Today, organic traffic is becoming a less reliable leading indicator.

Organic Traffic Cannibalization

As part of nearly every search result today, Google provides a research summary before displaying organic search results, though it’s moved below paid search results, since that’s how it makes money.