Month: September 2026
Archives
Where Are the Leads?
It’s the question that every B2B marketer faces eventually, when the pipeline is quiet: “Where are the leads?”
It’s a fair question that deserves a straight answer, but the answer rarely comes down to a single factor. It often comes down to whether the right type of content exists, is produced on a regular cadence, prospects can find it, and it urges them to act.
Prospects Can’t Be Forced to SearchThe uncomfortable truth at the center of lead generation is that no amount of marketing can manufacture demand that isn’t there. Prospects cannot be made to search for your solutions, but we can understand what people are actively searching for on Google and increasingly when using AI large language models (LLMs – including ChatGPT,
… Continue Reading >>Organic Traffic Is Down – Is Your B2B Marketing Failing?
Your organic website traffic is declining. Is it time to panic?
For years, organic traffic has been a reliable leading indicator of keyword ranking changes, search visibility, lead generation, and sales. If organic traffic increased, the strategy was working, and you could expect more leads and sales. If organic traffic declined, there was likely a problem with your website, content or search engine optimization (SEO).
Today, organic traffic is becoming a less reliable leading indicator.
Organic Traffic Cannibalization
As part of nearly every search result today, Google provides a research summary before displaying organic search results, though it’s moved below paid search results, since that’s how it makes money.
… Continue Reading >>
