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NitroPack: The Hidden Gem of Speed Optimization Plugins

Jane Taylor - Saturday, July 19, 2025
Need help implementing NitroPack on WordPress? Innovaxis Marketing is a NitroPack agency partner – contact us for help

Because Core Web Vitals, including and page loading speed, is a key element in its search ranking algorithm, WordPress site owners have been wondering: how can I make my website faster and my user experience better?

WordPress sites are notoriously slow, with a Google PageSpeed score often <20 out of 100. Infinite plugins that each have their own bundle of files, especially JavaScript, are a big reason why your site may experience less-than-optimal site speeds.

Enter NitroPack: a WordPress plugin with powerful speed optimization capabilities that is now owned by WP Engine: the best hosting site for WordPress,

Frequently Asked Questions

Why doesn’t my professionally designed website generate good leads?

Even the most beautifully designed website can’t drive lead generation without the right content strategy, centered around a clear understanding of the needs and problems of your target market (i.e. brand story) and optimized for search to reflect the solutions they are searching for. Without that, you can waste a lot of time and energy on what are essentially random acts of marketing.

How important is brand storytelling for lead generation?

Brand storytelling is a powerful tool for connecting with your target market and a commonly missed opportunity to communicate the value of your goods and services to your audience. It’s built around understanding their challenges and your role in solving them, positioning your prospects as the hero of their story and you as their guide.

What’s the best way to track ROI from digital marketing efforts?

Simply asking, “How did you hear about us?” during calls and on website forms will help you attribute what generates leads and sales. Once you calculate how much sales is attributable to marketing and divide by the amount of that marketing investment, you will have your marketing ROI calculation. Learn more with the Innovaxis marketing ROI calculator.

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Tag: website caching

NitroPack: The Hidden Gem of Speed Optimization Plugins

Frequently Asked Questions

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