Are You Satisfied with How Your Website Performs?
B2B buyers today spend a great deal of time educating themselves about a business issue and possible solutions. When a visitor lands on your site (if they can find it), you’ve only a few seconds to convey that your product or service is relevant and your company is an authority. If you do, you will generate quality sales leads. If you don’t, you’ll never make it to the shortlist.
It All Starts with Strategy
A website that delivers quality leads, a healthy conversion rate and increased sales, begins with strategic planning.
To perform, your website needs to go beyond looking good and being easy to navigate to making it possible to accomplish your business goals,… Continue Reading >>
Web designers are a dime-a-dozen. A commodity. It seems everyone and their brother can create a new website these days. So what differentiates one from another? It’s the difference between website development and web design. One generates leads. One will leave you thinking that marketing doesn’t work.
Far too many web designers place style over substance, masking a lack of quality content with a few lines of code. Or they make you to write everything yourself—and you’ve got a business to run. They also claim to offer SEO services but often lack an understanding of current best practices, or utilize black hat SEO practices that can get you blacklisted by Google and Bing.… Continue Reading >>