B2B Marketing Consulting Agency Blog

Website Development vs. Web Design

- January 1, 2013 5:28 am

Website Development Portfolio from InnovaxisWeb designers are a dime-a-dozen. A commodity. It seems everyone and their brother can create a new website these days. So what differentiates one from another? It’s the difference between website development and web design. One generates leads. One will leave you thinking that marketing doesn’t work.

Far too many web designers place style over substance, masking a lack of quality content with a few lines of code. Or they make you to write everything yourself—and you’ve got a business to run. They also claim to offer SEO services but often lack an understanding of current best practices, or utilize black hat SEO practices that can get you blacklisted by Google and Bing. To truly generate high Google rankings and to turn visitors into customers, your website needs to engage users visually, deliver compelling content and deliver effective SEO.

Top 10 Reasons Not to Hire a Web Design Agency

Writing that Works in Addition to Pixel-Perfect Design
As a truly full-service marketing company, Innovaxis combines the talents of published writers to create compelling content to compliment our thoroughly experienced web designers. The result: you get a complete website that generates leads and sales, instead of one that looks nice but no one knows about (or cares).

Have your own web designers? No problem, we can focus on creating content only. We’ve developed over 200 websites. We are an Adobe Business Catalyst partner and also have extensive experience with other content management platforms including WordPress, Joomla, Drupal, HubSpot, Miva, homegrown systems, and proprietary web design platforms.

Business-to-Business (B2B) Focus
In addition to our business-to-consumer (B2C) web design experience, we know that your complex distribution channels and customer segmentation play a critical role in your online presence. We understand how to generate leads and sales from business prospects across all market segments, learned from our extensive agency and B2B client experience. Most other agencies only understand B2C and from a design-only standpoint.

Let’s Develop the Future Together
Contact us for a free consultation and don’t forget to take a look at our web design portfolio.