Tag: chatgpt
Case Study: How AI Optimization Is Driving a Surge in Qualified Leads
Transforming AI Curiosity Into Real-World Growth
Over the past year, we’ve been testing and refining how artificial intelligence (AI)—specifically large language models (LLMs) like ChatGPT, Claude, Gemini, and more—affects discovery, search behavior, and inbound lead generation.
The results have been… remarkable. What began as a small experiment in AI search optimization has evolved into one of the most impactful shifts we’ve ever seen in lead generation—both for our agency and for our clients.
Understanding the Shift: From Search Engines to AI Engines
Last year, we began noticing a pattern in our inbound leads. Prospective clients weren’t just finding us through Google anymore, but through ChatGPT and other LLMs.
… Continue Reading >>AI Search Optimization: How E-Commerce & B2B Brands Win (or Disappear)
Artificial intelligence is fundamentally reshaping how buyers research, evaluate, and choose the companies they work with. For organizations that rely on e-commerce or lead generation, AI has already begun transforming the sales funnel in ways that demand immediate attention.
Today’s buyers are using ChatGPT and other AI tools to understand what will solve their problem, how their problem is best solved, and, ultimately, who belongs on their shortlist of providers.
By the time someone reaches out, they’ve often narrowed hundreds of potential vendors down to just two to five companies. If your content isn’t optimized for AI, you don’t make the list… no matter how qualified you are.
AI Is Now Embedded in the Buying Process
AI assistants are quickly becoming one of the first stops in the buyer journey.
… Continue Reading >>The Pros & Cons of AI-Generated Content in B2B Marketing: When & When Not to Use It
As technology advances, companies turn to AI-powered chatbots and language models like ChatGPT and DeepSeek to handle marketing initiatives and content creation. While these intelligent bots can be useful, they also have several major drawbacks that companies should consider before fully relying on this technology.
The co-founder and CEO of OpenAI – the company that created ChatGPT – initally acknowledged the bot’s shortcomings, calling it a “horrible product” on an episode of the New York Times tech podcast. The criticism stems from the glitchy instability of the site but there are also concerns of misinformation and malicious intent (note: the bot reportedly passed the Turing test, a gauge of human intelligence equivalency developed by mathematician Alan Turing,
… Continue Reading >>