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How to Add Sales Promotions to Your Company’s Facebook Page

Sean Parnell - Friday, April 29, 2011

OfferpopSince the tab structure of Facebook has recently changed, we were asked by a client to identify how to add a page on their company’s Facebook page to highlight a sales promotion. After doing a quick search, we ran across Offerpop’s “Exclusive” application, and we were sold.

After going through about a 60-second implementation, an “Exclusive” tab is placed on the left side of the company’s Facebook page, under Wall, Info, Friend Activity, Photos, Events, etc. Clicking on “Exclusive” takes you to a page where you can have a 500-pixel wide graphic of your promotion along with whatever text you have to explain it. Hyperlinks can be embedded on the graphic and in the text, which can go to a form on your website or wherever else your call-to-action takes your prospects and customers.

Offerpop’s “Exclusive” application is free until your company’s Facebook followers exceeds 500,

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