Since the tab structure of Facebook has recently changed, we were asked by a client to identify how to add a page on their company’s Facebook page to highlight a sales promotion. After doing a quick search, we ran across Offerpop’s “Exclusive” application, and we were sold.
After going through about a 60-second implementation, an “Exclusive” tab is placed on the left side of the company’s Facebook page, under Wall, Info, Friend Activity, Photos, Events, etc. Clicking on “Exclusive” takes you to a page where you can have a 500-pixel wide graphic of your promotion along with whatever text you have to explain it. Hyperlinks can be embedded on the graphic and in the text, which can go to a form on your website or wherever else your call-to-action takes your prospects and customers.
Offerpop’s “Exclusive” application is free until your company’s Facebook followers exceeds 500,… Continue Reading >>