Welcome to the transactional side of B2B businesses: ecommerce.
Rising digital expectations make it difficult to keep up with the promise of one-click purchases (ahem, Amazon) but, if ecommerce is right for your business, it can create an entirely new revenue stream to supplement current sales, sell outside your current geographical area, expand into new markets, and appeal to those who want to buy without any human interaction.
Many, particularly manufacturers, have three main concerns regarding ecommerce:
- Channel Conflict: businesses with channel partners and distributors worry that they will be stepping on the interests of partners they’ve built relationships with
- Implementation: it is costly,