Tag: video production services
4 Types of B2B Marketing Videos & How to Use Them
When prospects research what product or service will solve their problem, they’re met with a flood of content. Social posts, e-books, blogs, web pages, and guides extolling the benefits of their solutions jockey for clicks, eyeballs, and, hopefully, conversions.
For prospects, the glut of information can feel like a wall of noise. For B2B businesses, breaking through that wall of noise can feel like trying to roll a boulder up a hill.
If your business is struggling to capture attention and engage with prospects, well-crafted videos – grounded in your brand story and part of a broader marketing strategy – can hook prospects and convince them to invest their time engaging with your social posts,
… Continue Reading >>Your B2B Marketing Video Doesn’t Need to Cost $30,000
Sam owns a mid-sized manufacturing business and has an idea for a short video that will convey the value of his business to prospects and, hopefully, serve as a sales tool. He reaches out to a couple of production studios with examples of glossy, highly produced videos on their websites to see what it will cost to bring his vision to life.
When the quotes and proposals arrive, Sam is floored. According to the studios, even a “simple” video will require actors, a camera crew, professional lighting, and stage design – and come with an eye-popping, mid-five-figure price tag.
Seeing no alternative, Sam decides to engage with one of the studios. Thousands of dollars,
… Continue Reading >>