Learn how to close more deals by converting more website visitors into leads and sales
You probably know that leading with products and services, features and benefits doesn’t resonate with prospects, but why?
The answer: you’re talking about you and not them. You’re not connecting the dots for them because you’re not talking about their problems and how you solve them – not just with products and services but with your people and processes. This is your value. When you just talk about yourself, you lose your audience.
Traditional branding efforts don’t help because they are primarily a design exercise (style) without developing messaging that resonates with prospects (substance).
This is why Innovaxis developed the Brand Storytelling Workshop: it’s a way to communicate your value to prospects in the form of a story in which they are the hero and you serve as their guide to achieving success and avoiding failure.
Brand Storytelling Workshop
Centering your messaging on your prospects starts with the Innovaxis Brand Storytelling Workshop, in which you will learn:
- How to add depth to your brand by focusing on substance over superficial style
- How to shift messaging from “us” to “you” to recognize prospects as the hero of their journey
- How to create compelling calls-to-action that prospects are eager to engage with (and even pay for)
- How to generate more leads and close more sales with educational content tailored to each stage of the buyer’s journey
The Brand Storytelling Workshop is highly interactive, can be conducted in person or remotely, and is best when you include your key, customer-facing team members. For smaller businesses with a few products or services, the workshop usually takes 2-3 hours. For larger companies with many solutions, it can span a few days. For most, it takes 4-6 hours.
Following the Brand Storytelling Workshop, you will receive the completed worksheet, new foundational content for your website, marketing collateral, presentations, proposals, and more. All of the above can be implemented in a few months as part of a custom marketing program.
Request a Brand Storytelling Workshop
Brand Story Implementation Examples
The biggest test of an effectively implemented brand story process is how the home page turns out. Below are before and after examples of how Innovaxis developed the brand story of a client and applied it to their home page – the end result often looks like a web redesign project without your having to spend $30,000+ over six months (these efforts typically take 2-3 months):
