Brand Storytelling Workshop

Close More Prospects with Messaging That Converts

Many successful businesses suffer from an epidemic that holds them back from achieving greater heights of sales, profitability, and business value: Random Acts of Marketing.

Central to Random Acts of Marketing is ineffective content, which fails to close prospects. To solve this problem, the Brand Storytelling Workshop was developed to help you increase lead generation and close more prospects. When companies implement brand storytelling messaging, they typically achieve double-digit growth with a marketing ROI of 300% to 3,000%.

Adapted from Joseph Campbell’s The Hero’s Journey, the brand storytelling process helps you develop messaging that closes more prospects because it focuses on how you solve their problems, serving as their guide – just like Obi-Wan Kenobi did for Luke Skywalker, and Mr. Miyagi did for The Karate Kid.

Value You Will Receive

The interactive Brand Storytelling Workshop is led by Sean Parnell, president and chief strategist of Innovaxis Marketing. You are invited to bring your marketing leader along.

Parnell will guide you through the brand storytelling process he first developed in 2018, which has since been conducted for hundreds of manufacturers, software companies, service providers, and more.

What You Will Learn

How to add depth to your brand by focusing on substance over superficial style
How to shift messaging from “us” to “you” to recognize prospects as the hero of their journey
How to create compelling calls-to-action that prospects are eager to engage with (and even pay for)
How to generate more leads and close more sales with educational content tailored to each stage of the buyer’s journey

Biography

Sean Parnell is president of Innovaxis, a marketing consulting agency he co-founded in 2007, following marketing roles at Shure and Bell + Howell. Sean’s mission is to help organizations generate sustainable, double-digit growth for established companies through marketing strategy and execution, leveraging his 30 years of experience in market research, product management, distribution channels, pricing, brand storytelling, content marketing, SEO, and digital marketing. Sean is also a Blue Ocean Strategy Practitioner and the author of Historic Bars of Chicago.

Learn more about the brand storytelling workshop

Frequently Asked Questions

Why doesn’t my professionally designed website generate good leads?

Even the most beautifully designed website can’t drive lead generation without the right content strategy, centered around a clear understanding of the needs and problems of your target market (i.e. brand story) and optimized for search to reflect the solutions they are searching for. Without that, you can waste a lot of time and energy on what are essentially random acts of marketing.

How important is brand storytelling for lead generation?

Brand storytelling is a powerful tool for connecting with your target market and a commonly missed opportunity to communicate the value of your goods and services to your audience. It’s built around understanding their challenges and your role in solving them, positioning your prospects as the hero of their story and you as their guide.

What’s the best way to track ROI from digital marketing efforts?

Simply asking, “How did you hear about us?” during calls and on website forms will help you attribute what generates leads and sales. Once you calculate how much sales is attributable to marketing and divide by the amount of that marketing investment, you will have your marketing ROI calculation. Learn more with the Innovaxis marketing ROI calculator.