Tag: content marketing
The rise of the internet has revolutionized how companies market and advertise their products and services. This shift from traditional to online marketing has helped reinforce the surging popularity of content marketing in the market. At Innovaxis, we spend a lot of time getting to know both our clients’ businesses and the needs of their prospects. We make sure that your content resonates with your audience by putting your prospects’ problems at the core.
With over 15 years of experience in the market, our team has delivered high-quality services and solutions for our clients. Today, we’re excited to announce our latest Clutch award. Our team was named as one of the 2022 B2B leaders on their platform and has been listed among the top content marketing companies in Illinois.… Continue Reading >>
Find the best approach for your marketing efforts, taking the top 15 skillsets needed for maximizing B2B demand generation into consideration
With 25 years in B2B marketing—from market research to product management to agency consulting—I have found that marketing firms have a 3x faster and bigger impact than a full-time hire, often at a lower cost – if you find the right agency, and these two approaches are not mutually exclusive.
Effective Demand Generation Requires a Multitude of Skillsets
Marketing agencies use a team of specialists vs. expecting one person to be able to do it all. Maximizing demand and lead generation today requires a multitude of skill sets – here are the top 15:
- Marketing auditing,
“Creating compelling and useful content will likely influence your website more than any of the other factors discussed here.” – Google SEO Starter Guide
Once all of your current web pages and blogs are fully optimized for SEO, you’ll see significant rankings increases often 2-30% or more. For keywords where you’re not yet ranking on Google page one’s top 3 results, you will need more content to drive them higher in addition to offsite link building, which we will cover later.
After brainstorming and prioritizing new content ideas, you will have a new content calendar. We recommend that you create at least three new website content items per month that include fully optimized page names,… Continue Reading >>
To increase your website’s capacity to generate leads, many often turn to a commissioning new web design. Facelifts can help but only addresses the style of your brand and not its substance.
While a creative, professional web design, content marketing, SEO, and PR are all important pieces of the puzzle, converting more website traffic into leads depends more upon how strongly your messaging resonates with prospects.… Continue Reading >>
There are numerous components to search engine optimization (SEO) in business-to-business (B2B) marketing, so how do you know where to start. Here are five key building blocks that, once mastered, will increase traffic for any website by 30-300% or more.
“The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.” – Moz
Tracking keyword rankings is central to the success of all SEO activities. Keywords are a leading indicator for lead generation, along with organic search traffic and lead generation. Rank for the wrong keywords, and you will have wasted a lot of time and money.… Continue Reading >>
There are a lot of ways to fail at B2B blogging and sometimes we feel as if we have seen them all, but then from out of the blue – and yes, the internet is in fact, mostly blue; we looked it up – will come a daring and original new form of just plain terrible blogging.
But you don’t have to be super creative to fail at B2B blogging. There are plenty of ordinary ways to create B2B blog content that is limp, unreadable, ineffective or that actively repels or offends your prospects.
We’re going to walk you through some of the best ways to accomplish all of those things,… Continue Reading >>
Content marketing is the foundation of inbound lead generation. When part of a strategic marketing plan leveraged with search engine optimization (SEO), content marketing can dramatically increase thought leadership, inbound lead generation, revenue and profits.
Effective content marketing can generate ROI of at least 300% within 9-18 months, sometimes sooner. Unfortunately, ineffective content marketing is more common, can cost several thousand per month and may only result in a handful of leads. How can you tell the good from the bad so you don’t waste a lot of time and money?
Here are five common mistakes made by content marketing agencies, and how to avoid them.Mistake #1: Content in a Vacuum
Any content marketing agency who guarantees they can boost your online ranking with content alone is telling you a tired story.… Continue Reading >>