If you realize that marketing your business powerfully can create a competitive advantage for you that generates higher levels of revenue and profitability than sales can do its own, then we congratulate you. You’re about to take a big step, especially if you understand that you can’t go it alone anymore.
To select a marketing company that is best suited for you, there are two primary options: an à la carte vendor or a strategic marketing partner.
À La Carte B2B Marketing
Some businesses prefer to purchase marketing services just as they would purchase office supplies. Maybe it’s a website, a brochure or a series of blog posts. They want a specialist: a web designer, graphic designer, writer, SEO guy, or maybe an agency that offers some combination of these services. These marketing companies can only offer services based on what they know how to do,… Continue Reading >>